• The Hamburg based Woods Art Institute (WAI) launches “The Art of Trending”. An experiment that creates Real-Time art pieces that respond to the most relevant global debates through Twitter Trending Topics.
• With this idea, the Institute creates a stimulus for discussion about the limits of art and whether art is still a uniquely human capacity.

HAMBURG, Germany , Oct. 5, 2022 /PRNewswire/ — From prehistoric art to Picasso’s Guernica to Banksy’s Flower Thrower, art has always reflected, in its unique way, the moment in which it was conceived.

Today, thanks to social networks, we have real-time access to global conversations, trends, and news – thanks to Twitter Trending Topics.

And new artistic techniques are emerging every day, including digital manipulation and most recently artificial intelligence, supported by software such as DALL-E 2. An AI system by OpenAI that creates realistic images and art from a description in natural language.

The Woods Art Institute, as a place of cultural interaction that gives rise to new possibilities to create, collect and experience art, launches The Art of Trending.

A real-time art experiment to connect the Institute with younger generations by linking Twitter Trending Topics with DALL-E 2 to create the most contemporary exhibition to date. An exhibition curated by all of us through Trending Topics and executed by AI.

The real-time art pieces are available, and constantly being updated on the WAI’s social channels as well as on billboards around Germany, exploring the boundaries of what is art and what makes an artist an artist.

In the words of WAI’s founder Rik Reinking, one of the Top art collectors in Europe, “I am less interested in the question of whether the result is art or not. I understand the experiment as a bridge towards art.”

This real-time art space is the result of the Institute’s collaboration with INGO Hamburg creative agency and MAGIG Design + Technologies. “It is impressive and frightening at the same time how far artificial intelligence has come in this area. The many questions that this raises for our industry are what I find particularly fascinating.”, says Tobias Ahrens, Chief Creative Officer of INGO.

Watch the video here.
Find out more about The WAI: WoodsArtInstitute.com – Instagram – Twitter – Tiktok
Find out more about INGO Agency: INGO Hamburg – Instagram – LinkedIn 

Photo – https://mma.prnewswire.com/media/1914518/WAI_AI_Artworks.jpg
Video – https://www.youtube.com/watch?v=ChpptEmKHxM

Contact: 
Tomas O’gorman
+49 1737095101
tomas.ogorman@ingohamburg.com

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SOURCE Wood Art Institute – a gallery