Vitamin & Mineral Supplements Market- Global Industry Insights, Trends, Outlook, and Opportunity Analysis to 2030

Research Reports

Sep 22, 2022

Market overview:

The Vitamin & Mineral Supplements Market is expected to reach USD 195 billion by 2030, with a CAGR of 6% from 2022 to 2030.

The rising popularity of dietary supplements in today’s modern lifestyle is a major factor driving the growth of the vitamins and mineral supplement market. Nutrition is important in maintaining immune system balance, and supplementing with micronutrients like vitamins C and D, zinc, and omega fatty acids within recommended upper safety limits is a safe, effective, and low-cost strategy to help support optimal immune function in patients with COVID-19 and other respiratory tract diseases. A nutritional emphasis on the immune system could help to reduce the impact of the current COVID-19 pandemic and other infections. As a result, incorporating dietary supplements into daily life is expected to propel the growth of the vitamins and mineral supplement market. Organic supplements are becoming more popular with consumers.

A major trend in the vitamins and mineral supplement market is the shift in consumer preference toward organic supplements. This proposed a shift towards vegan and organic food in 2020, and this trend will soon become a way of life for many people as COVID-19 sweeps the globe. As many people worldwide believe that the COVID crisis is linked to the consumption of animal meat, people will become more cautious about the food they eat, leading to a significant increase in growth of organic and vegan food products. Many small and medium-sized businesses have begun promoting plant-based supplements and diets in the product space. Thus the coronavirus pandemic is accelerating the popularity of organic food supplements.

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Market segmentation:

The global Vitamin & Mineral Supplements Market is segmented by type, form, application, channel of distribution, and end-user types.

By type, the market is divided into:

  • Supplements
  • Calcium
  • Multivitamins
  • Others

By form, the market is segmented into:

  • Liquid/Gel
  • Tablet
  • Capsule
  • Powder
  • Gummies

By application, the market is segmented into:

  • General Health
  • Energy and Weight Management
  • Bone and Joint Health
  • Immunity
  • Gastrointestinal Health
  • Cardiac Health
  • Anti-Cancer
  • Diabetes
  • Others

By the channel of distribution, the market is divided into:

  • Supermarkets and Hypermarkets
  • Pharmacies and Drug Stores
  • Online Channels

By end-user, the market is segmented into:

  • Geriatric
  • Adults
  • Pregnant Women
  • Infants
  • Children

Vitamin & Mineral Supplements Market

Regional Analysis:

The worldwide vitamins and minerals market is divided into Asia-Pacific, North America, Europe and the rest of the world (RoW). 

Asia-Pacific is expected to account for a sizable global multivitamin and mineral supplement market. The rising incidence of vitamin and mineral deficiency among Asian consumers is expected to drive product sales. Rising awareness of the importance of proper diet, vitamin and mineral intake, and rapid urbanization are expected to be some of the favorable factors for Asia Pacific market growth.

The rising demand for multivitamin and mineral supplements in the United States is expected to propel the North American market forward. Dietary supplements are popular among the adult population in the United States. The rapidly aging population in North America, as well as increasing buyer awareness of preventive health care, practices and measures, are driving the multivitamin and mineral supplement market.

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Recent developments:

  • Vitamin Shoppe added a new private-label line to its in-store offerings in January 2020. Vthrive, the Vitamin Shoppe brand product, contains no artificial colors, flavors, or sweeteners. Also, their vitamin, mineral, and supplement formulas contain no magnesium stearate, stearic acid, or titanium dioxide.
  • The Vitamin Shoppe announced the launch of ‘Only Me,’ an online assessment for customized vitamin supplement solutions, in September 2019.

Read More Blogs:

Vegan Supplements Market Research Report – Global Forecast To 2030

Gummy Supplements Market Research Report – Forecast to 2030

NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.

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