Artificial Intelligence Market Size to Grow by USD 715.20 Mn, Accenture Plc and Alphabet Inc. Among Key Vendors – Technavio

Press Releases

Jul 26, 2022

NEW YORK, July 26, 2022 /PRNewswire/ — Personalization refers to creating a unique experience for customers based on their needs, preferences, and interests to improve customer relationships and provide customized products to enhance customer satisfaction. Marketing primarily focuses on providing a suitable message to the right audience through the right channel at the right time. When this process is carried out using artificial intelligence (AI), it is called AI-based personalization. AI-based personalization uses ML, natural language processing, image recognition, and speech recognition techniques to provide customized content to customers. It is used to identify active and inactive customers for a brand.

The artificial intelligence-based personalization market size is expected to grow by USD 715.20 mn. Moreover, the growth momentum of the market will accelerate at a CAGR of 19.17% during the forecast period.

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Market Segmentation

Artificial Intelligence Based Personalization Market Split by Application

Website Personalization: This segment will contribute the highest market share growth during the forecast period. Website personalization is widely used as an advertising method. Personalization is based on the search history and clicks made by a customer. It is an effective way to target a particular group for personalized content.
Display ads personalization
Social media personalization
E-mail personalization
Others

Artificial Intelligence Based Personalization Market Split by Geography

APAC
North America
Europe
South America
MEA

Top Key players in Artificial Intelligence-Based Personalization Market

Accenture Plc, Alphabet Inc., Amazon.com Inc., Apple Inc., BloomReach Inc., Blueshift Labs Inc., H2O.ai Inc., International Business Machines Corp., Microsoft Corp., and Salesforce.com Inc. are the main players in the market. The key offerings of some of the vendors are listed below:

Accenture Plc – The company offers Solutions.AI for Marketing that is designed for this era of digital interactions. It brings the speed and precision of multi-touch attribution to marketing mix modeling.
Alphabet Inc. – The company offers Amazon Personalize, which enables developers to build applications with the same machine learning technology used by Amazon.com for real-time personalized recommendations.
Apple Inc. – The company offers an AI-Powered Digital Experience Platform for content personalization.
BloomReach Inc. – The company offers predictive affinities to automatically choose the right content and product to every customer every time.
Blueshift Labs Inc. – The company offers products to solve key challenges, including lead scoring, customer segmentation, optimization, and content personalization.

This report provides a full list of key vendors, their strategies, and the latest developments. View a Sample Report

Imperative Insights on the following aspects:

What was the size of the global artificial intelligence-based personalization industry by value in 2020?
What will be the size of the global artificial intelligence-based personalization industry in 2025?
What factors are affecting the strength of competition in the global artificial intelligence-based personalization industry?
How has the industry performed over the last five years?
What are the main segments that make up the global artificial intelligence-based personalization market?

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Internet Security Market by Solution and Geography – Forecast and Analysis 2022-2026

Artificial Intelligence Based Personalization Market Scope
Report Coverage	Details
Page number	120
Base year	2020
Forecast period	2021-2025
Growth momentum & CAGR	Accelerate at a CAGR of 19.17%
Market growth 2021-2025	USD 715.20 million
Market structure	Concentrated
YoY growth (%)	18.76
Regional analysis	APAC, North America, Europe, South America, and MEA
Performing market contribution	APAC at 35%
Key consumer countries	US, China, Germany, UK, and France
Competitive landscape	Leading companies, competitive strategies, consumer engagement scope
Companies profiled	Accenture Plc, Alphabet Inc., Amazon.com Inc., Apple Inc., BloomReach Inc., Blueshift Labs Inc., H2O.ai Inc., International Business Machines Corp., Microsoft Corp., and Salesforce.com Inc.
Market Dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Content:

Executive Summary

Market Landscape

Market ecosystem
Value chain analysis

Market Sizing

Market definition
Market segment analysis
Market size 2020
Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition

Market Segmentation by Application

Market segments
Comparison by Application
Website Personalization – Market size and forecast 2020-2025
Display ads personalization – Market size and forecast 2020-2025
Social media personalization – Market size and forecast 2020-2025
E-mail personalization – Market size and forecast 2020-2025
Others – Market size and forecast 2020-2025
Market opportunity by Application

Geographic Landscape

Geographic segmentation
Geographic comparison
APAC – Market size and forecast 2020-2025
North America – Market size and forecast 2020-2025
Europe – Market size and forecast 2020-2025
South America – Market size and forecast 2020-2025
MEA – Market size and forecast 2020-2025
Key leading countries
Market opportunity by geography
Market drivers
Market challenges
Market trends

Vendor Landscape

Overview
Vendor landscape
Landscape disruption

Vendor Analysis

Vendors covered
Market positioning of vendors
Accenture Plc
Alphabet Inc.
Amazon.com Inc.
Apple Inc.
BloomReach Inc.
Blueshift Labs Inc.
H2O.ai Inc.
International Business Machines Corp.
Microsoft Corp.
Salesforce.com Inc.

Appendix

Scope of the report
Currency conversion rates for US$
Research methodology
List of abbreviations

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