Breyers Launches ‘Conversaciones Vainilla’ to Facilitate Meaningful Conversations Among U.S. Hispanic Households

–News Direct–

Breyers, family favorite ice cream brand serving American families for over a century with a focus on quality and goodness, has partnered with Latinx Therapy, an internationally known directory of Latinx Therapists in the U.S., to launch Conversaciones Vainilla – a program to help encourage, inspire and facilitate meaningful conversations amongst Hispanic families. Such conversations are often perceived as taboo among the community and across generations and with family gatherings increasing during the summer and leading up to the holidays¹, the brand will offer resources that will help initiate delicate conversations for deeper, meaningful outcomes.

To kick off the program, Adriana Alejandre, founder of Latinx Therapy will be hosting an Instagram Live Panel alongside notable personalities including Maya Murillo, Vanessa Sirias and T Lopez on Thursday, July 14th at 1:00 pm PST / 4:00 pm EST. The Breyers Conversaciones Vainilla IG Live Panel will share ways to navigate multigenerational topics for Hispanic families. Latinos have limited access to culturally responsive services that reflect an understanding of their cultural norms, and acculturation experiences. With Conversaciones Vainilla, the goal is to encourage Hispanic families to engage in behavioral health conversation about everyday topics such as therapy, dating, religion, and finances among others, that can often be perceived as being off limits, with thoughtfulness.

“Nationwide, there are only 10.8% Hispanic and Latino identifying Marriage and Family Therapists, and 5% of Hispanic psychologists. We are the minority in the field of psychology, we know our community needs resources, more than ever” said Latinx Therapy Founder Adriana Alejandre. “As a valued brand within Hispanic households, we’ve partnered with Breyers to spark conversations within families to demystify the stigmas that repeat within multigenerational households, by providing tools that we know Hispanic families are always looking for. When I first created Latinx Therapy, my mission was to provide accessible resources and destigmatize mental health within our community and through programs like Conversaciones Vainilla we can offer another tool and support that we know Hispanic families are always looking for.”

Breyers has been a beloved brand in households for over a century, offering over 60 delicious flavors and varieties, all with high-quality ingredients that will please the entire family. As multigenerational households begin to have Conversaciones Vainilla, Breyers wants to offer a sweet setting where families can connect from a place of comfort and understanding.

“Our ongoing commitment to high-quality ice cream is always top of mind, but as a family favorite brand among Hispanics, we are also committed to helping families have top-quality conversations as we want to offer a sense of connection and comfort beyond each ice cream scoop” said Breyers Senior Brand Manager Bryan Kotwicki. “Alongside Latinx Therapy, we hope to facilitate moments for families to connect and shift difficult dialogue into positive gatherings by offering resources to encourage deeper conversations that are led with the utmost honesty, sincerity, and most importantly, with respect.”

As part of the Conversaciones Vainilla launch, there will be a free toolkit available in English and Spanish for families to be equipped with resources to get the inside scoop with thoughtfulness, and ease to break cycles by shifting the narrative and turning tough subjects into special conversations. The toolkit will include advice, such as:

—Start the conversation with a relaxed mindset. The best time to connect with family is during the sobremesa, offering the ideal environment to connect 1:1 with family members at the dinner table.

—Approach conversations with curiosity. Engaging to learn from other generations and understand their specific beliefs as you share your own.

—End conversations on a positive (& sweet!) note. If the stigma of a topic arises or dismissive attitudes, pause the conversation and try again when all parties are in a space to do so.

Throughout the program, Breyers will collaborate with Latinx Therapy and other important voices in the community to offer additional support and tools to continue Conversaciones Vainilla during key family moments, including the holidays.

To learn more, visit LatinxTherapy.com where the free Breyers Conversaciones Vainilla Digital Toolkit is available for download today.

@Breyers | @LatinxTherapy

¹ OnePoll. (2022). The Most Joyful Summer Vacations Reunion [Data set]. OnePoll on behalf of Motel 6. https://nypost.com/2022/07/08/most-americans-agree-that-family-is-what-makes-vacations-great-poll/

About Breyers

Maker of America’s No. 1 Vanilla and the second largest ice cream maker in the U.S.*, Breyers® always starts with high-quality ingredients. Breyers® Pledge has made Breyers® a family favorite since 1866. Breyers® is committed to making products with 100% Grade A milk and cream, naturally sourced colors and flavors, and sustainably farmed vanilla. All Breyers® ice creams – including Breyers® Cookies & Candies, Breyers® CarbSmartTM, and Breyers® No Sugar Added – are made with milk from cows not treated with artificial growth hormones**. Today, Breyers® makes more than 60 delicious flavors and varieties, including Natural Vanilla, Mint Chocolate Chip and Natural Strawberry. Breyers® products are available in U.S. grocery stores nationwide for the suggested retail price of $3.99 – $5.99. To learn more about Breyers® sustained commitment to quality and sustainability, visit www.Breyers.com or www.instagram.com/Breyers.

*Retail POS, latest 52 weeks

** Suppliers of other ingredients such as cookies, candies & sauces may not be able to make this claim. The FDA states that no significant difference has been shown between dairy derived from rBST-treated and non-rBST-treated cows.

About Latinx Therapy

Latinx Therapy was established with the mission of providing accessible resources and to destigmatize mental health online and within the Latinx community. Latinx Therapy started by Creator and Licensed Trauma Therapist, Adriana Alejandre LMFT, as a self-hosted mental health podcast that aimed to provide bilingual education and normalize dialogue around therapy and mental health. Latinx Therapy has since expanded through her leadership and public support into an online community, nationwide directory of therapists and speakers, in-person wellness events, and collaborative projects to better serve the Latinx community.

Contact Details

Francheska Taveras

+1 212-920-6500

francheska.taveras@edelman.com

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