Feminine Hygiene Market Set to Grow at CAGR of 6.90% by 2030: Applications, Regional Analysis, Key Players

The feminine hygiene market was valued USD 21.96 billion in 2018 and is projected to register a CAGR of 6.90% during the forecast period of 2020 to 2030.

Factors driving the feminine hygiene market include rising middle-class disposable income in emerging nations like Brazil and China, as well as the advent of low-cost feminine hygiene products. Over the projected period, rising awareness of female health and hygiene is also predicted to fuel market growth. Furthermore, the market is expected to rise because to rising demand for items such as tampons and pantyliners in emerging nations.

However, the worldwide feminine hygiene market is expected to be hampered by an increasing number of product recalls due to a variety of issues, including rising allergy incidences among women and the presence of harmful chemicals in feminine products.

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Segment Analysis of Feminine Hygiene Market

The segment study of the global market of feminine hygiene is based on distribution channel and product type.

The product type-based segments of the feminine hygiene market are sanitary napkins or pads, feminine hygiene wash, tampons, menstrual cups, and panty liners. The segment of sanitary napkins or pads is expected to hold the highest share of the global market owing to the increasing high adoption of such solutions across all regions. The segment of tampons is likely to thrive at a high pace owing to surging awareness about health benefits of using tampons among women, boosting their adoption among female athletes.

The distribution channel-based segments of the feminine hygiene market are online retail stores, supermarket and department stores, and retail pharmacies among others. Maximum sales of feminine hygiene products are sold from department stores and supermarkets, thus their segments are expected to acquire the largest share of the overall market. A large portion of the female population tends to purchase sanitary items with household items that can add to the feminine hygiene market.

Regional Study 

Asia Pacific has procured the top position in the global market, with sale of a variety of feminine hygiene products booming in the region. Some favorable factors include rising number of working women and the surging preference for convenient products. China and India are the market leaders in the region, considering the mounting number of women opting for premium, high quality hygiene products. Moreover, the surge in awareness regarding feminine hygiene as a result of government and non-government organization-led initiatives could also foster the demand for these products. Leading brands in the region cater to every need and preference of the consumers in the region, effectively addressing any issue for high customer satisfaction. Firms are also introducing products aimed at millennial as well as Gen Z consumers, with significant hygiene grooming standards.

The European market should burgeon at a healthy rate over the forecast period, in view of the consumers progressively opting for natural and organic feminine hygiene products. Vast presence of affluent companies in the region and the variety of products they offer also enhance the market share.

Leading brands in North America emphasize on designing smart solutions for better menstrual hygiene among women. For instance, many of them make use of biodegradable raw materials like bio-actives that are plant-derived to adhere to the stringent government environmental regulations. These efforts have managed to bolster the demand for feminine hygiene products in the region to a large extent.

Key Players in Feminine Hygiene Market

Procter and Gamble, Kimberly-Clark Corporation, Edgewell Personal Care, Lil-Lets Group Ltd, Unicharm Corporation, Johnson & Johnson, Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Ontex International, and Natracare LLC are some top-notch companies that are functioning in the global feminine hygiene market that are profiled by MRFR in the latest report of the market.

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