Digital Printing Market Analysis, Trends, Industry Size, Share, Key Players, Business Revenue, Opportunities and Analysis of COVID-19

Market overview

Digital Printing is a modern method of production that allows for printing from electronic files. Digital printing can be explained as digital-based images, which can be directly printed onto various media substrates such as paper, photo paper, canvas, fabric, synthetics, cardstock, etc. Digital printing does not require a printing plate, unlike the more traditional offset printing. It involves the document recreating on a computer and then printing directly onto your choice of material. This is an alternative to lithography, flexography, gravure, letterpress, and others. The Digital Printing Market will reach USD 215 billion by 2027 and will register a good growth rate in the forecast period. The disruption in physical materials and the supply impacted the Digital Printing Market in COVID 19. The market faced a lot of challenges to obtain growth. Due to global warming and effective waste handling and management, the rising concern is boosting market growth. The rising consumer interest in digital printing will propel market growth. The high cost of investment in digital printing and the cost of installation impact the growth and act as a restringing factor and hinder the market growth.

Market segmentation

The Digital Printing Market is segmented into ink type, Technology and substrate. Based on the  Ink Type, the market is fragmented into Aqueous, Solvent, UV Cured, LATEX, and Dye Sublimation. UV cured inks contain reactive monomers, oligomers, pigments and additives, and photoinitiators. The key advantage of UV cured inks is that the inks offer instant drying on a wide range of substrates from metals, glass, and ceramics to flexible packaging, thin-gauge polymeric films, and many more. The increasing availability of curing technologies, new delivery systems, and raw materials enhances the scope for UV cured ink. The market is bifurcated by (Inkjet (Thermal, Piezo Crystal, Electrostatic, and MEMS) and Laser the Technology. In the upcoming times, the market will register growth with the segments. The  Substrate variables are Plastic Films, Release Liner, Glass, Textile, Paper, and Ceramic.

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Major Players:

Players active in the global digital printing market include Hewlett-Packard Development Company, LP (US), Canon, Inc. (Japan), Ricoh Company, Ltd. (Japan), Roland DG Corporation (Japan), Xerox Corporation (US), Seiko Epson Corporation (Japan), Durst Phototechnik AG (Germany), Electronics For Imaging, INC.(US), and Inca Digital Printers Limited (UK), among others.

Regional analysis

The Digital Printing Market is studied in North America, Europe, Asia Pacific and other parts. North America is dominating the market due to the conservation effort for the environment and minimizing wastage, which helps in market growth. Cutting-edge technology development enhances the market and acts as a major driving factor. The availability of innovative, new and advanced technologies is the main driver. The growing demand for safe and effective features is boosting the market growth. Europe is also showcasing growth in the second position due to the growing adoption of digital printing and new government initiatives. Also, increased infrastructure will increase the market size. The Asia Pacific is showing substantial growth owing to the increasing investment, and joint efforts in the region are expected to enhance the market. Focus on environmental safety and security will boost the market growth in future.

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