Facial Wipes Market, Growth Rate, Trends, Analysis, Future Scope, Forecast To 2027
Research Reports
Apr 15, 2022
Market Overview
The Global Facial Wipes Market 2020 is slated to reach USD 3.16 Billion by 2025, at a CAGR of 4.7% over the review period between 2019 and 2025.
Market Highlights
With the involvement of a significant number of players catering to the growing and ever-changing customer demand, the global facial wipes market is highly fragmented. Among the market’s famous brands are Kara, Clean & Transparent, Garnier, and Nivea. New and creative goods are increasingly being launched by the main players operating in this industry in order to appeal to a broad customer base. Also fueling interest is the widespread availability of facial wipes for particular skin types and issues.
Facial wipes are easy to use and convenient; they are also affordable and have thus become a preferred choice for facial treatment. Increasing worries, however, about the dangerous chemicals and ingredients used in facial wipes can limit market development. Manufacturers are working on the production of facial wipes using fresh and organic ingredients in order to address this. The rise of the emerging COVID-19 pandemic has resulted in a global epidemic around the globe. The disease has created a huge threat to the development of the worldwide personal care industry.
In the other hand, owing to the high order volume and shortage of distribution staff, e-commerce firms face immense difficulties in supplying the goods to the customer within a defined time. In addition, due to several reasons, the sales of facial wipes produced by private label firms have increased dramatically in developing economies. One of the main reasons is the low supply of advertised goods and the substantial market use of facial wipes. New products are being produced by private label labels to satisfy the unique criteria of customers.
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Competitive Landscape
Johnson & Johnson (Clean & Clear) (US), Kimberly-Clark (Kleenex)(US), L’Oréal S.A. (Garnier)(France), The Body Shop International Limited (UK), Unilever Plc (Ponds and Simple) (UK), Diamond Wipes International, Inc. (US), Nice-Pak Products, Inc. (Nice ?N Clean) (US), Future Consumer Ltd. (KARA)(India), Beiersdorf AG (Nivea)(Germany), Albaad Massuot Yitzhak Ltd. (Israel), Kao Corporation (Bioré) (Japan), Avon Products, Inc. (UK), P&G (Puffs and Olay) (US), Amway (Artistry) (US), and Yes To, Inc. (US) are the major players of the market.
Segmental Analysis
The industry has been segmented into traditional facial wipes, herbal facial wipes, by type. The broader segment of the global demand for facial wipes is the traditional one but the fastest CAGR is expected to be seen in the organic segment.
The industry has by default, been split into wet facial wipes and dry facial wipes. The higher CAGR during the analysis period is also supposed to be reported by the larger segment, the wet facial wipes segment.
The market has been segmented into everyday usage and output according to sort.
The industry has been segmented into store-based and non-store-based by distribution channel. Store-based stores are significant contributors to the expansion of the consumer demand for facial wipes. However it is expected that the non-store segment will report a higher CAGR during the review period.
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Regional Overview
North America leads the global market for facial wipes and, owing to the strong demand for multifunctional, compact and easy-to-use skincare products in the US and Canada, it is projected to remain the leading regional market throughout the forecast era.
Increasing worries about beauty and skin issues have contributed to an increase in the demand for professional wipes such as natural fibres, which is driving the development of the European industry.
The fastest-growing regional demand for facial wipes is expected to be Asia-Pacific. Factors such as population growth, growing disposable incomes per capita and increasing demand for skincare items in countries such as China and India are anticipated to raise the region’s market for facial wipes.
A emphasis on beauty and rising product recognition drive the growth of the facial wipes market in the country in the Rest of the World segment.
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