Atlanta event brings together industry leaders to share insights on optimizing revenue, increasing audience engagement and navigating the ever-changing digital landscape 

NEW YORK, April 14, 2022 /PRNewswire/ — The Local Media Consortium, a strategic alliance of local media companies, today announced that registration is open for its 2022 Spring Conference, which will be held May 10-11 at the Ritz-Carlton Hotel in Atlanta. The event, sponsored by Google, Viafoura, OpsCo and Monster, will assemble a strategic mix of media industry experts to discuss the ever-changing digital advertising and publishing ecosystem.  

“We are excited to convene our annual spring conference in person again, and this year brings a thought-provoking line up of discussions and breakout sessions that will help local media better understand and compete in an evolving landscape,” said Fran Wills, CEO of the LMC. “Our informative meetings are designed to help our media members navigate important issues in the industry, from the deprecation of the third-party cookie to diversity and inclusion. We are grateful to our sponsors for giving our members this opportunity to share with and learn from their peers.” 

Google’s sponsorship includes a track dedicated to community members and provides five $1,000 travel scholarships for community members to attend the conference. Viafoura’s sponsorship includes a conference session as well as a happy hour reception on May 10.

The conference will kick off with a keynote address from Shawn Riegsecker, founder and CEO of Basis Technologies (formerly Centro), that will address the fast-changing relationship between consumers, brands and platforms. There will also be a panel discussion on local media’s impending “identity crisis” as it faces the disappearance of the third-party cookie and its effect on consumer data.

Breakout sessions will include deep dives on optimizing ad revenue from the NewsNext Working Group and OpsCo, a presentation by the Associated Press on leveraging artificial intelligence, and a presentation by Google on optimizing reader revenue. Additional sessions will cover national advertising, OTT, small market solutions, the consumer funnel and more.

Interested parties can view the full agenda or register for the conference at https://www.localmediaconsortium.com/lmc-spring-2022-conference-atlanta.

About The Local Media Consortium

The Local Media Consortium delivers economic value through strategic partnerships on behalf of more than 100 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 5,000 newspaper, radio, TV and online only news outlets. By harnessing the combined volume and scale of its members, the LMC reduces costs and increases revenue with technology and service providers like Google, Facebook, Monster, and others. The aggregated LMC audience footprint spans 200 million unique monthly visitors, and its member companies serve more than 6 billion pageviews to consumers each month. More information is available at http://www.localmediaconsortium.com/.

Media Contact: Christina Gillham, cgillham@thatcherandco.com, 917-825-6990

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SOURCE Local Media Consortium