Content Intelligence Market Trends, Growth Forecast, Investment Opportunities, Challenges, Development Status, Segmentation and Future
Research Reports
Apr 07, 2022
Market Highlights
Market Research Future (MRFR) anticipates a promising future for the content intelligence market 2020, as it is slated to progress at a remarkable rate of 33.2?tween 2017 and 2025 (appraisal period). The global market can eventually touch a valuation of USD 2,653.2 Million by 2025, adds MRFR. We will provide covid-19 impact analysis with the report. The COVID-19 impact on the market has been studied in the report, which offers an in-depth analysis post the coronavirus disease outbreak.
COVID-19 Analysis
SARS-CoV-2 has transformed the consumption trends with respect to content, which has led to the government agencies and brands making higher utilization of social media platforms to reach out to more people during the lockdown. Contented associated with the novel coronavirus has jumped up significantly in a space of few months, with the engagement rate shooting up as well. While YouTube shows informational content, Facebook is buzzing with prevention or awareness videos. In an attempt to gain more engagement, business brands are adopting intense marketing techniques via Facebook, Instagram and more.
After the COVID-19 outbreak, the players in the content intelligence have been constantly tracking the evolving consumer preference to decide on the content that could help be helpful for the brands in the coming period. The surge in the time at people’s disposal post pandemic can be a major factor that has led to more content consumption, leading to higher demand for content intelligence services. The rising consumption of artificial intelligence (AI) along with machine learning (ML) integrated with content intelligence solutions combined with the mounting demand for personalized content services for better customer experience is also boosting the expansion rate of the content intelligence market, despite the impact of COVID-19.
Key Boosters and Main Barriers
In May 2020, L&T Technology Services, an Integrated Content Management company, partnered with CogniLore Information Solutions (Canada), offering the latter’s innovative proLibro digital delivery tools to cater to businesses and educational institutes. The partnership is cited to be a redefining move, in terms of content consumption. The digital delivery systems offered by the company will enable organizations to accelerate the content utilization with more migration online.
Considering the above example, it is evident that various companies in the market are adopting organic as well as inorganic approaches to offer ML and AI-backed content intelligence solutions. These latest technologies are touted to be key content intelligence market trends across the world. Many of the leading vendors are taking a collaborative approach to leverage respective expertise in content intelligence to widen their reach and boost their profits. This way, not only the companies benefit but the market also observes significant growth across the globe.
Content intelligence’s critical role in boosting sales across the business industry contributes majorly towards market expansion. Also, the significance of automation in content intelligence remains undisputable, which is a key factor favoring the market outlook. Since business content does not make sense till it transforms into insightful literature, content intelligence helps provide coherence as well as symmetry for better understanding. With more and more brands becoming aware of these benefits, the demand for content intelligence to achieve better sales could soar exponentially in the following years.
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Segmentation:
The content intelligence industry can be considered for component, deployment mode, organization size and end user.
The primary components covered are solution as well as services.
The deployment modes discussed are on-premise, hybrid and cloud.
The organization size ranges considered in the market study are large enterprises along with small- and medium-sized enterprises.
The key end users in the worldwide industry are media and entertainment, healthcare, education, BFSI, IT and telecommunication, manufacturing, government, and more.
Regional Outlook
The regional segmentation of the content intelligence market comprises Europe, North America, MEA/the Middle East and Africa, South America and APAC/Asia Pacific.
In 2018, North America was the clear winner in the global market and can keep its leading position intact throughout the review period. The content intelligence market in the region has gained incredibly in recent years, thanks to the high consumption of the latest technologies such as ML and AI and the solutions based on them. The significant number of well-established vendors present in Canada and the United States also positively shapes the regional market.
The fastest gaining market is owned by APAC, since the number of start-ups along with collaborations to offer AI-based content marketing solutions to diverse industries has shot up considerably over the years. The regional market is also backed by the growing percentage of smartphone users, social media users, along with rising expenditure on advertisement.
Renowned Contenders
Renowned contenders in the industry are Socialbakers (Prague), Abbyy (Russia), Idio Ltd (UK), BuzzSumo (UK), Content Insights (US), Conductor (US), Adobe (US), Vennli (US), Smartlogic (US), Concured (UK), M-Files (Finland), OneSpot (US), Ceralytics (US), Persado (US), Atomic Reach (Canada), Acrolinx GmbH, (Germany), Curata Inc (US), OpenText (Canada), Knotch (US), TrackMaven, Inc. (US), to mention a few.
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Content Intelligence Market Research Report: by Component [Solution, Services [Professional Service (Content Engineering Services, Content Strategy Services and Other Support Services), Managed Services], Deployment Mode (Cloud, On-Premise, Hybrid), Organization Size (SMEs, Large Enterprises), Industry (BFSI, Education, Healthcare, Government, Manufacturing, IT and telecommunication, Media and Entertainment and others) and by Region (North America, Europe, Asia-Pacific, Middle East and Africa and South America) – Forecast till 2025
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