Makeup Remover Market by Industry Perspective, Segments, Report Overview, Scope, Growth and Forecast 2028

Market Overview

In 2018, the worldwide makeup remover market was worth USD 1.8 billion, and it is expected to increase significantly in the following years. The spike in the number of working women has increased the use of cosmetic items for the lips, face, and eyes to improve their appearance. This is predicted to boost makeup remover product use, resulting in a growing market from 2019 to 2025.

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The cosmetic industry has undergone considerable changes in recent years because of the advent of color cosmetics. This has resulted in an upsurge in cosmetics consumption among all age groups. The need for makeup removers has risen due to the rising consumption of cosmetics and makeup. Over the projected period, this expansion in the cosmetic and makeup market is anticipated to accelerate overall growth for makeup removers. Due to digitalisation, premiumization plus improved market penetration are two key factors driving up cosmetics consumption throughout the forecast period.

Market segmentation

Due to the performance of various market segments, the makeup remover market share is expected to grow significantly. The wipes and cleansers sector would be the quickest of these and will provide more to the growing market than any other.

The makeup remover market has indeed been split into the following categories for amplification purposes:

• Liquid, foam, gel, and more types are available.
• Cleansers, liquid, wipes, pads, and garments are available depending on the product.

• It is divided into two categories: organic and conventional.
• It is divided into two categories based on end-use: store-based and non-store-based.
• Speciality stores, supermarkets, hypermarkets, and convenience stores make up the store-based component.

Regional analysis

In 2018, Asia Pacific had the greatest market share and is predicted to grow at the quickest rate of 5.9% over the forecast timeframe. The market in just this area is being driven by rapid urbanization, a growing population, and increased awareness of different skincare products.

In 2018, North America had the second-largest share of 29.0 percent. The United States, where most cosmetic producers are situated, drives most of the need.

Because of the rising cosmetic market, Central and South America and the Middle East and Africa are projected to see significant expansion.

Industry news

In 2018, liquid makeup removers made for over 40.0 percent of total revenue. Because of the advent of micellar water and its advantages, it is expected to become the fastest expanding segment in the next years. Micellar water is noted for eliminating makeup, oil, and grime from the face without a separate rinse after application. Unlike most other chemicals plus alcohol-based cleansers, this item leaves the skin feeling soft and nourished. Micellar water is also gaining in popularity because it works as a skin toner and is easy to use in scarce water.

As a result, manufacturers are concentrating on liquid items infused with micellar water to boost product sales and demand. Another aspect boosting the segment would be the product’s attractive and practical packaging. Spray bottles comprising liquid removers are provided by manufacturers enabling hands-free application. Consumers will find it easier to use the item regularly due to this. During the projection period, this is anticipated to drive the category.

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