Turkey Meat Products Market Research Focusing on Key Companies, Development, Trends, Challenges, Growth, Countries, Revenue & Forecast to 2027

Market Analysis

The turkey meat products market is likely to grow at a healthy CAGR between 2018- 2023, reveals the new Market Research Future (MRFR) report. Turkey meat products are in great demand as it is high in vitamin B and iron, and also for its intense flavour. It is available in various forms such as giblets, drumsticks, tenderloin, breast, and others. 

Numerous factors are adding to the turkey meat products market demand. These factors, as stated by the new MRFR report, include the presence of high nutritional value, high levels of minerals and vitamins, and low-fat content and its multiple health benefits such as improved immune system, helps in thyroid hormone metabolism, serve as an antioxidant, and also boost immunity. Besides, it is traditionally consumed during Christmas and Thanksgiving, which also adds market growth. 

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Market Segmentation

The MRFR Report provides an inclusive segmental analysis of the turkey meat products market based on product type, category, and distribution channel. 

By product type, the turkey meat products market is segmented into sausage, ground, cut, whole, and others. Of these, the cut segment will lead the market over the forecast period for the increasing demand for cuts of meat for various food preparations. For instance, turkey steaks are used in the preparation of parmesan turkey escalopes, and ground turkey for kofta. This will be followed by the sausage segment, which is predicted to grow at a fast pace for the rising processed meat consumption for breakfast and, especially for its taste. 

By category, the turkey meat products market is segmented into fresh, frozen, and others. Of these, the frozen segment will dominate the market over the forecast period for its easy storage. Besides, freezing helps to improve the meat’s shelf life by locking the moisture in the likes of ice crystals. 

By distribution channel, the turkey meat products market is segmented into non-store based, store-based, distribution channel, and others. Store-based segment is again segmented into speciality stores, hypermarkets & supermarkets, and others. Of these, the store-based segment will have a major share in the market over the forecast period. The supermarkets & hypermarkets will have the maximum share for the presence of strong vendor networks. The non-store-based segment meanwhile will have a substantial growth for the growing preference of consumers for online retail and technological advances in the e-commerce industry. 

Regional Analysis

By region, the global turkey meat products market covers the growth opportunities and recent trend across Europe, North America, the Asia Pacific (APAC), and the Rest of the World. Of these, North America will command the largest share in the market over the forecast. Factors propelling the turkey meat products market growth in the region include high consumption of both turkey meat as well as turkey meat products as a traditional meal on Christmas and Thanksgiving, immense popularity of dishes that are turkey-based such as smoked turkey legs, hot brown, and pilgrim, sandwiches, and turkey being the native of Mexico and the US. 

The turkey meat products market in Europe is predicted to grow at the highest CAGR over the forecast period. Factors propelling the turkey meat products market growth in the region include the increasing turkey meat consumption as a vital source of protein and the rising popularity of turkey breast for its low-fat content. 

The turkey meat products market in the APAC region will have a healthy growth while that in the RoW is predicted to have sound growth over the forecast period. 

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Key Players

Key players profiled in the global turkey meat products market report include Land O’ Frost (US), Gardein (Canada), Hannaford Bros. Co., LLC (US), Conagra Brands, Inc. (US), Copas Traditional Turkeys (UK), Shady Brook Farm (US), Hormel Foods, LLC (US), Bernard Matthews (UK), Kraft Foods (US), and Cargill, Incorporated (US), among others. Industry players have adopted strategies such as research and development activities, strategic alliances, joint ventures, new product development, and collaborations to create a niche in the market. 

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