Growing Consumption of Fruit Concentrate in Soft Drink Industry Drive the Growth of Global Fruit Concentrate Market

Fruit concentrate is a form of substance with the majority of its base component. They are made by removing water from fruit which reduces the weight and volume of fruit juices. Many soft drinks and sodas are made from highly concentrated syrups, which are mixed before consumption or bottling with carbonated water. Fruit concentrates are often used as an alternative to fresh fruits because they are deficient in price and have a longer shelf life than fruits. Fruit concentrates are very useful and have many uses in the food industry. Fruit concentrates are used as natural sweeteners and flavorings for food products. They are used for the production of alcoholic and non-alcoholic beverages. The nutritional value of fruit concentrates varies depending on the ingredients that are added to fruit concentrates, such as sugar.

According to Market Research Future (MRFR), the global fruit concentrates market is expected to grow significantly by 2023 (forecast period) owing to the rising demand for healthy foods and increasing concerns about food safety. The report on the market for fruit concentrates is a detailed analysis and overview of drivers, constraints, opportunities, demand factors, market size, forecasts and developments in the global market for fruit concentrates.

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Market Dynamics

Fruit concentrate is the most inexpensive and convenient replacement for fresh fruit in several applications, thereby growing its demand on the global market. The need for fruit concentrates is increasing in the end-use industries because they are cheaper than freshly squeezed juices and the packaging and transport of fruit concentrates is also easy. Given their taste and nutritional benefits, the growing popularity of non-alcoholic beverages and fruit-based products is expected to fuel the growth of the global fruit concentrate industry. In addition, the use of fruit concentrates in the soft drink industry is growing due to the production of a variety of fruit-flavored products. Fruit concentrates are also used as added sugar and natural sweeteners in food products such as breakfast cereals, confectioneries, and baked goods, thus contributing to the development of the global market for fruit concentrates worldwide. However, fresh fruit is often better for consumption than concentrated fruit, because concentrated fruits contain excess fructose and high fructose consumption has adverse effects, and the production of fruit concentrates relies on fruit production, which limits the market growth.

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Segmentation

The global fruit concentrate market is divided on the basis of application, fruit type, and region

The application segment is classified as baby food, squash, frozen foods, dairy products, soft drinks, and juices.

Based on the type of fruit, the global market is divided into berries, citrus fruits, stone fruits, tropical fruits, pome fruits, and others.

The regional distribution of the market includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Regionally, North America is expected to dominate the global market for fruit concentrates due to the growing demand for health-conscious consumers for functional food. The growing popularity of ‘on-the-go’ health drinks due to busy schedules and rising disposable income are also boosting the growth of the fruit concentrate market in this area. The demand for fruit concentrates in the Asia Pacific is expected to rise fastest due to increasing food habits and lifestyles as well as growing disposable per capita income. Increased purchasing power and growing health concerns among consumers in the region are contributing to the growth of the Asian Pacific market for global fruit concentrates.

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Key Players

Agrana Beteiligungs AG (Austria), China Haisheng Fresh Fruit Juice Co., Ltd (Hong Kong), Döhler Group (Germany), Kerr Concentrates, Inc. (US), Kerry Group PLC (Ireland), Royal Cosun (Netherlands), SunOpta, Inc. (Canada), and Rudolf Wild Gmbh & Co. KG (Germany) are some of the key players in the global fruit concentrates market.

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