AUSTIN, Texas, Jan. 24, 2022 /PRNewswire-PRWeb/ — Greg, the plant care and community app beloved by plant parents around the world, was selected as a finalist in the ‘Social & Culture’ category for the 14th annual SXSW Pitch® (formerly SXSW Accelerator) awards.

SXSW Pitch is the marquee event of South by Southwest® (SXSW®) Conference & Festivals’ Startups Track, where leading startups showcase some of the most impressive technology innovations to a panel of hand-picked judges and a live audience. Out of the 655 companies that applied to present at SXSW Pitch 2022, Greg was selected among 50 other finalists, spanning 9 separate categories – Artificial Intelligence, Robotics & Voice, Enterprise & Smart Data, Entertainment, Gaming & Content, Extended Reality & Immersive Technology, Future of Work, Health, Wearables & Wellbeing, Innovative World Technologies, Smart Cities, Transportation & Logistics, and Social & Culture.

Launched in 2020 with a focus on building a truly smart plant care app, Greg has since expanded to include social features to support its thriving global community, as well. In addition to watering tips and reminders, novice indoor gardeners can now turn to more experienced growers via the app’s Q&A feature to troubleshoot any plant issues they encounter. They can also post and discover plant-related content using hashtags to easily build #Communities around shared interests.

“Up until now, growing plants has been a solitary hobby, but the tools we’re building to connect our users shift that paradigm significantly,” says Alex Ross, Greg’s CEO. “The more we grow, the more benefit there is for everyone in the community to gain from one another – which is exactly why we’re excited to continue spreading the word via our participation at SXSW Pitch.”

SXSW Pitch will be held during the first weekend of SXSW Conference & Festivals, Saturday, March 12 & Sunday, March 13, on the fourth floor of the Downtown Hilton Austin, Salon D/E. The event will then culminate with the 2022 SXSW Pitch Awards Ceremony on Sunday evening, March 13, where winning startups from each category, as well as a Best in Show winner, will be announced and honored.

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About Greg
Greg makes it really easy to grow plants. As a zero-guesswork plant care app, Greg calibrates your plants’ exact needs based on species, size, local weather, and the specifics of your home environment, then tells you *exactly* how much to water them, and reminds you when it’s time. All of this on top of a caring community of passionate plant parents, ready to offer new users advice, encouragement, and big-time garden inspiration. Since launch, Greg has grown from 100 beta users to well-over 150,000 users, growing nearly 750,000 plants, across 15,000 species, in over 100 countries around the globe. Greg looks forward to continuing to expand its mission of making growing indoor plants simple, joyful, and most of all, fun. For more information, please visit http://www.greg.app.

About SXSW
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film screenings, exhibitions, professional development and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2022 will take place March 11 – 20, 2022 and is sponsored by White Claw, Audible, Blockchain Creative Labs and The Austin Chronicle. For more information, please visit sxsw.com. To register for the event, please visit sxsw.com/attend.

Media Contact

Colin Bovet, Greg, 1 3037465408, colin@greg.app

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