Kombucha Market, Comprehensive Analysis, Segmentation, Competitive Landscape and Industry Poised for Rapid Growth 2027

Market Overview

Market Research Future (MRFR) presumes that the kombucha market will procure a decent growth rate between 2020 and 2027 (evaluation period).

Growth Boosters and Impediments

Kombucha is known for its ability to foster digestive health, body functioning, and elevate mood as well as energy levels. The product’s mounting popularity is the result of its distinct flavor along with fizzy taste that adds to its appeal. The beverage is also effective in treating arthritis, cancer, and several degenerative disorders while is also used for body detox, boosting metabolism, fostering connective tissues, and alleviating headaches. Companies are majorly invested in product innovations to cater to the growing inclination of consumers towards functional and healthy beverages.

Another tactical move made by the players is marketing their products on social media. These channels help elevate brand awareness among consumers while attractive packaging and products with different ingredients and flavors like ginger, lemon, coffee, and berries ensure customer loyalty. Manufacturers are teaming up with different distribution centers, like supermarkets, and health stores to augment the presence of kombucha products.

Furthermore, the flourishing retail industry along with the rising popularity of the e-commerce sector can also be an attractive opportunity for the manufacturers. Established firms are inclining towards online shopping channels since these require lower expenditure compared to the traditional retail outlets. E-commerce helps organizations easily reach out to a wider customer base, thereby resulting in extensive business exposure. As a result, the growing significance of online shopping platforms among consumers will prove to be quite favorable for the kombucha industry.

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Key Players

The most prominent vendors in the global market for kombucha are Kombucha Wonder Drink (U.S.), Gt’s Kombucha (U.S.), Live Soda Kombucha (U.S.), Nesalla Kombucha (U.S.), Kosmic Kombucha (U.S.), Kevita, Inc. (Canada), Buchi Kombucha (U.S.), Reed’s Inc (U.S.), Makana Beverages Inc. (U.S.), to list a few.

Market Segmentation:

Kombucha industry has been studied in detail and to present an extensive framework, MRFR report lists a few major segments, namely type, packaging and distribution channel.

The primary types of kombucha available in the global kombucha market are black tea, green tea, and others. Between these, the highest growth will be exhibited by the green tea segment in the years to come on account of the several health benefits associated with this type and the surging health consciousness among consumers.

Packaging-based segments are glass, metal, plastic, and others. The highest share in the global market belongs to the plastic segment, which is touted to continue thriving at a significant pace during the given period. 

Kombucha is generally sold via store based or non-store-based distribution channels. Store based distribution channels have secured the lead, as most of the consumers prefer the one-stop shopping experience associated with these channels.

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Regional Analysis

The geographical distribution of the red wine market includes Europe, Asia Pacific or APAC, North America, and RoW/rest of the world.

North America can most likely emerge as the strongest market for red wine in the near future, on account of the high purchasing capacity of the general mass and the foodservice industry turning out to be a prominent end-user. Merlot and Shiraz are two of the most popular red wine in the region, while Cabernet Sauvignon and Pinot Noir are also gaining momentum as more people are growing aware of these brands.

APAC can register the highest development rate in the forecast timeline, with the escalating consumption of red wine among people witnessing a surge in their disposable income. The rising spending power of people for recreational activities, expanding youth populace could also foster the demand for red wine over the ensuing years. India is fast emerging as a significant market in the region, with respect to wine consumption and could record a robust growth rate over the review period. South Korea, Vietnam and Philippines are a few other promising markets and the fact that Hong Kong does not have import tax levied for wine also encourages market growth.

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