Yoga Mat Market Share, Industry Trends, Statistics, Drivers, Demand, Key Companies by 2027

The global yoga mat market would reach value of USD 11.13 Billion by 2027, according to a current analysis by Emergen Research. This growth of the market can be attributed to growing awareness regarding health benefits of yoga among the new generation as well as elderly population. The increasing need to reduce stress in the body by activating the parasympathetic nervous system has driven the adoption of practice of yoga. Rising incidence of chronic back pain among elderly population has increased the adoption of yoga among geriatric population, as yoga relieves the back pain. This, in turn, has boosted the demand for yoga mats.

The report is furnished with the latest updates about the current market scenario with regards to the COVID-19 pandemic. The pandemic has affected every major segment of the Yoga Mat industry and has influenced the global economic scenario significantly. The report provides a complete analysis of the current situation along with a thorough assessment of the present and future impact of the COVID-19 pandemic on the overall Yoga Mat industry.

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Key Highlights of Report

In October 2020, Columbia Sportswear Company, a leading player in the global industry for active lifestyle apparel, accessories, footwear, and equipment, selected Adyen as its key payments provider. . Adyen is expected to officially introduce Columbia Sportswear Company across the U.S., Canada, and Europe. The strategic initiative would provide Columbia Sportswear Company and its family of brands access to a unified commerce platform, creating a single view of payments and customer data across in-store and online purchases.

Asia Pacific accounted for the largest market share of the global yoga mat market in 2019. Increasing government initiatives to promote healthy lifestyle are driving the yoga mat market in the region.

Key market participants include Columbia Sportswear, Manduka, LLC, Lululemon Athletica, Hugger Mugger Yoga Products, Jade Yoga, Liforme Yoga, Fabrication Enterprises Inc., Sequential Brands Group, Inc., Barefoot Yoga Co., and ADIDAS AG

Yoga Mat Market Segmentation:

Additionally, the report segments the Yoga Mat market on the basis of the different product types offered by the market, application, end-user industries, and regions, among others. It offers a holistic overview of the Yoga Mat industry and projects the growth for the segments and sub-segments and also sheds light on the segment expected to dominate in the coming years.

Distribution Channel Outlook (Revenue, USD Billion; 2017–2027)

Supermarket & Hypermarket

E-commerce

Specialty Store

Material Outlook (Revenue, USD Billion; 2017–2027)

Polyurethane

Natural Rubber

Thermoplastic Elastomer

Polyvinyl Chloride

Others (Jute and Cotton)

The research study also offers insights into various regulatory frameworks and evaluates the growth of the industry in each key region of the world. The report also provides an assessment of the micro and macro-economic factors influencing the growth of the market in the mentioned regions. The global Yoga Mat market is segmented into the following based on the key regions of the world:

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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Key Summary of the Yoga Mat Market Report:

Insightful information regarding the global Yoga Mat market

Identification of growth in various segments and sub-segments of the Yoga Mat market

Strategic recommendations for investment opportunities

The report covers significant statistics related to the industry along with products, applications, price analysis, demand & supply, and production and consumptions rate

Emerging trends and current market segment analysis to help investors formulate new business strategies

Accelerates the decision making process through the detailed description of the drivers, restraints, growth prospects, and limitations

Thorough SWOT analysis and Porter’s Five Forces analysis along with feasibility analysis and investment return analysis

Table of Content:

Chapter 1. Methodology & Sources

1.1. Market Definition

1.2. Research Scope

1.3. Methodology

1.4. Research Sources

1.4.1. Primary

1.4.2. Secondary

1.4.3. Paid Sources

1.5. Market Estimation Technique

Chapter 2. Executive Summary

2.1. Summary Snapshot, 2019-2027

Chapter 3. Key Insights

Chapter 4. Yoga Mat Market Segmentation & Impact Analysis

4.1. Yoga Mat Market Material Segmentation Analysis

4.2. Industrial Outlook

4.2.1. Market indicators analysis

4.2.2. Market drivers analysis

4.2.2.1. Increase in prevalence of chronic diseases and obesity

4.2.2.2. Rising awareness about the health benefits of yoga

4.2.3. Market restraints analysis

4.2.3.1. Fluctuating prices of the raw material

4.3. Technological Insights

4.4. Regulatory Framework

4.5. Porter’s Five Forces Analysis

4.6. Competitive Metric Space Analysis

4.7. Price trend Analysis

4.8. Covid-19 Impact Analysis

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