Personalized Gifts Market to Benefit from Rapid Technological Advancements During the Forecast Period 2020– 2027 | Archies Limited , American Greetings Corporation , Redbubble, Spencer Gifts , Card Factory, Etsy Inc.
Research Reports
Oct 20, 2021
Market Overview
Global Personalized Gifts Market is expected to register a CAGR of 5.83% to reach USD 38.66 Bn by 2027.
Market Dynamics
During the projected period, the Global Personalized Gifts Market is expected to rise at a significant rate. One of the primary factors driving the worldwide personalized gifts market’s rise is the desire for 3D printed personalized gifts. Gift personalization has emerged as a major trend that is set to skyrocket in the future years. The growing popularity of eco-friendly gifts is likely to provide lucrative growth prospects for vendors in the worldwide customized gifts industry. Personalized presents have been presented in a variety of methods in recent years, including distinctive designs, images, and logos. To satisfy personal preferences, such gifts are made in a range of forms, colors, and techniques. With the growth of digitization and modern production methods and technology, personalized gifts have become increasingly popular. These presents are made to make the recipients feel unique.
The growing tendency of customers to exchange presents is a major element driving the worldwide personalized gifts market forward. Since the last decade, there has been a considerable increase in the gift-exchange trend. The practice of gift exchange has risen widely as a result of globalization and acceptance of cross-cultural holidays and celebrations. People give gifts on a variety of occasions, including weddings, birthdays, friendship days, Valentine’s Day, Mother’s Day, Father’s Day, and many festivals.
Low demand from developing countries, on the other hand, could pose a danger to the market’s expansion. Shifting consumer market trends will also boost the personalized gifts industry’s economic activity. Furthermore, the high cost of personalized presents compared to generic gifts is impeding the worldwide personalization gifts market’s growth.
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Segmental Analysis
In order to evaluate the market, the personalized gifts market is divided into smaller groups such as distribution channels, product type, and end-users.
Store-based (convenience stores, specialty stores, supermarkets & hypermarkets, and others) and non-store-based distribution channels are the two types of distribution channels (direct and indirect).
Personalized accessories, personalized chocolates & chocolate platters, personalized clothes, personalized diaries & desk accessories, personalized presents for kids, personalized photo frames, wall decorating, and others make up the global industry.
The market is divided into smaller groups based on end-users, such as children, men, unisex, and women.
Regional Overview
Due to a trend in customer preference toward handcrafted items, Europe, which comprises France, Germany, and Italy among other countries, is likely to grab a considerable market share. In 2019, Europe held the greatest share of the worldwide personalized gift market, accounting for 37.10 percent. The presence of global manufacturers and providers of personalized gifts, as well as a large fashion industry in the region, are credited with the region’s growth, as is the growing desire for personalized products.
Manufacturers of personalized gifts market find North America to be an appealing market. Large-scale retail businesses and established e-commerce sectors are primarily responsible for the expansion of personalized gifts in North America. Because of the development in specialist items throughout the years, countries in North America such as the United States and Canada are likely to grab a considerable market share. The United States has the largest share of the market for personalized gifts in North America.
The Asia Pacific area, which includes China, India, Japan, and Australia, among other countries, is expected to develop at the quickest rate throughout the projection period as people become more aware of customized gift possibilities. Furthermore, growing living standards, along with an increase in income, are helping the Asia Pacific region’s growth.
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Competitive Dynamics
Archies Limited (India), American Greetings Corporation (US), Redbubble (Australia), Spencer Gifts (US), Card Factory (UK), Etsy Inc. (US), CafePress, Inc. (US), Personalization Mall (US), Hallmark Cards, Inc. (US), and American Stationery, Inc. (US) are some of the leading players in the global personalized gifts market (US).
To increase their market position and attract a broad consumer base, competitors in the global personalized gifts market are focused on acquisitions, new launches, and expansions.
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