Adoption of Denim Market to Surge During the Forecast Period Owing to Increased Consumer Demand by 2027 | American Eagle Outfitters Inc. , Inditex , Levi Strauss & Co. , Hennes & Mauritz AB , Uniqlo Co. Ltd, PVH Corp
Research Reports
Oct 20, 2021
Market Scop
Market Research Future (MRFR) expects the denim market to exhibit moderate growth at a rate of 4.60% over the analysis period (from 2020 to 2027).
Top Drivers and Challenges
The global market for denim benefits largely from the rapidly expanding online fashion segment, surging disposable income, and emergence of high-quality fabrics with innovative features. Furthermore, stringent environmental policies implemented by the government compels textile manufacturers to use eco-friendly raw materials and practices, which should ultimately bolster the market share in the following years.
The United States is one of the most profitable markets for denim as majority of the textile companies are focused on creating effective restructuring businesses, work processes, and spend considerably on niche items. This scenario has been conducive to the market growth in the country.
The rising demand for sustainable denim fabric is the latest trend in the global market, given the surging concerns with regard to the toxic effects of synthetic fabrics on the environment. Eco fabrics have gained popularity in designer garments and apparels in line with surging technical advancements, which has given way to fabrics that have hypoallergenic, antimicrobial, UV resistant, insulating, absorbent and highly breathable properties. Such innovative features resulting from frequent technological advances is bound to foster growth of the clothing sector, and in turn sustainable fabrics market in the years to come.
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Market Segmentation
Types of denim are slim fit, loose fit, and more. Loose fit denims form the biggest share of 34.8% in the overall market, while it can garner a moderate CAGR in the next few years on account of the rising demand in view of their appealing texture as well as comfort. With that said, slim fit denims will emerge the market leader in the near future, on account of the soaring fashion trends among consumers.
Major consumer groups covered in the research study include female as well as male. The female category should lead the global market in the ensuing years, given the soaring number of women consumers following the latest styles and developing fashion inspirations from magazines and social media.
Prominent distribution channels are store-based along with non-store-based. Escalating consumer preference for store-based distribution channels is owing to the one-stop experience provided to the shoppers. Store-based distribution channels such as supermarket/hypermarket, convenience stores, and others are garnering significant traction while non-store-based distribution channels including e-commerce platforms will acquire substantial growth rate in the given period. It is likely that the non-store segment will experience a growth rate of 5.30% from 2020 to 2027.
Regional Status
North America is the global denim market leader and has procured the biggest share of 34.7% in the global industry. The region will be making decent progress in the future, considering the large-scale production of denim by manufacturers that are focused on expanding their product portfolio. With major brands focused on conducting marketing activities to foster brand awareness among consumers and launch of new products, the North American market is anticipated to boom in the years ahead.
Asia Pacific will be the fastest gainer in the denim market, in view of the rampant demand for textiles and apparel in the region. Evolving fashion trends in the region along with the booming urban population in the region has also been favorable for the regional industry. Soaring awareness level among consumers about sustainable manufacturing of textiles, and the emergence of the recycling trend in the fashion industry will be some of the significant trends in the region.
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Leading Firms
American Eagle Outfitters Inc. (U.S.), Inditex (Spain), Levi Strauss & Co. (U.S.), Hennes & Mauritz AB (Sweden), Uniqlo Co. Ltd (Japan), PVH Corp. (U.S.), Citizen of Humanity LLC (U.S.), Gildan Activewear Inc. (Canada), VF Corporation (U.S.), AG Adriano Goldschmied Inc. (U.S.) are some of the well-known denim manufacturers in the worldwide market.
Innovations and elaborate marketing strategies are some of the top focus areas of market entrants as they try to create space for themselves in the intensely competitive industry. Other strategies include partnerships, agreements, new launches, and acquisition.
In September 2021, Supreme joined hands with True Religion for the latest collection for fall 2021. This new collection comprises a denim trucker jacket, denim cargo pant, hooded sweatshirt, along with beanies, which would be available at supremenewyork.com and Supreme stores by the end of September 2021.
NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.
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