Growing Demand for Toothpaste Market to Significantly Increase Revenues Through 2027

Market Overview

Market Research Future (MRFR) anticipates the Toothpaste market to grow at a decent rate of 4.80% from 2020 to 2027 (analysis period). The global market will be touching USD 21,642 Million by the end of the given period.

Major Boosters and Impediments

The Toothpaste market has been experiencing incredible growth in the past few years, driven primarily by the surging focus on oral health and the rise in oral issues among consumers. Not to mention, the significant intake of sugary beverages as well as foods coupled with the prominence of urban lifestyles among consumers will further enhance the Toothpaste market size.

Oral hygiene and health products in the market including Toothpaste, mouth wash, and toothbrush are the kinds of consumers goods that need substantial reach. Therefore, with the aim to bolster their presence, many of the renowned firms in the market are investing considerably on marketing as well as their distribution networks, particularly in emerging nations.

In emerging regions, the exploding population, along with the drastic rise in consumers’ household incomes has been favorable for the Toothpaste industry. The demand for a variety of Toothpaste is particularly high in India, China, and Japan. Latest research studies have revealed that China has a massive population that is affected by oral problems. This has led to a change in consumer preference for Toothpaste, with premium specialty products gaining popularity in the country.

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Market Segmentation

Toothpastes are available in various types in the market, some of which are sensitivity, herbal, children’s, smokers, whitening, among others. Children’s Toothpaste is touted to be worth close to USD 3,516.4 million by 2027, given the soaring concerns among consumers with regard to the kids’ oral health. Manufacturers are focused on launching new types of Toothpaste in attractive packaging to try and appeal more to children. Meanwhile, sensitivity Toothpaste will be reaching USD 5,438.3 million by 2027, on account of the surging number of consumers that brush overzealously combined with the presence of toxic abrasive ingredients.  

Non-store-based along with store-based have been considered as the major distribution channels in the research study. Store-based channels could attain a 3.99% CAGR in the years to come, while touching USD 13,569.9 million by the end of the analysis period. Non-store-based channels will be registering a higher CAGR of 5.09% while attaining a valuation of USD 5,584.9 million by 2027, thanks to the surging penetration of the ecommerce sectors worldwide.

Regional Study

The United States holds the biggest market for Toothpaste not only in North America, but in the world as well. The dramatic growth rate of the market in the country is in response to the mounting number of firms focused on fostering their product ranges while innovating in terms of new flavors. Players are increasingly launching marketing and promotional campaigns to bolster consumer awareness, leveraging the high popularity of several social media channels. This could be a significant growth rendering aspect in the following years. Canada will be another lucrative market in the region over the years to come, as the demand for herbal and organic Toothpaste market continues to soar in the country.

The APAC market would remain attractive all through the appraisal period, given the burgeoning population focused on oral care. This is in conjunction with the mounting awareness among consumers about oral hygiene and products that help address any oral issues. Additionally, the robust base of several repute Toothpaste brands as well as new vendors would further elevate the business growth in the region.

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Top Companies

Dabur India Ltd. (India), 3M (U.S.), Unilever PLC (U.K.), R. Harris & Co Ltd. (U.K.), LG Household & Health Care Ltd. (South Korea), Hawley & Hazel (BVI) Co Ltd. (Hong Kong), The Himalaya Drug Company (India), CCA Industries Inc. (U.S.), Coswell SpA (Italy), Procter & Gamble (U.S.), Colgate-Palmolive Company (U.S.), Church & Dwight Co. Inc. (U.S.), Johnson & Johnson Services Inc. (U.S.), GlaxoSmithKline plc (U.K.), Henkel AG & Co. KGaA (Germany), are the key Toothpaste producers in the worldwide market.

Recent News

June 2021

Colgate has introduced a vegan Toothpaste that will be available in a first-ever recyclable tube produced in the world. These recyclable tubes containing the natural Toothpaste have been made utilizing high-density polyethylene/HDPE, which is a plastic that helps make various recyclable plastic bottles.

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