Event Management Software Market Analysis, Growth Drivers, Business Trends, Competitor Strategies, Opportunities and Analysis of COVID-19

Market Highlights

Event planning has become highly detailed oriented, and there are often many small moving parts to keep track of during the planning process. Event management software is increasingly being adopted for the planning of conferences, trade shows, product launches and seminars among other events. Market Research Future anticipates higher than average growth of the global event management software market at a CAGR of 11.39% during the review period from 2016 to 2022. Valued at USD 7.57 Bn in 2016, the global event management software market is expected to experience robust growth and reach a market value of USD 14 Bn by the end of 2022.

Large enterprises and corporations often run a wide variety of events across a number of regions to attract or maintain customers. Event management software consolidates all parts of the event planning process such as ticketing, email campaigns for the event, guest lists, event vendors, manage invoices, and a number of other tasks that make event planning a stressful operation, thus making the process more efficient. The widespread adoption of the cloud has contributed to this as it has made adoption on event management software easier and more affordable as most enterprises have adopted or are in the process of adopting cloud IT technology. Moreover, cloud-based event management software allows seamless management of events from anywhere. Mobile applications for event management have been rising in number. This is expected to encourage growth over the forecast period due to the significant penetration of smartphones across the globe for both personal and professional use. Event management software providers are looking to take advantage of this factor to make their applications available to a wider customer base. The market is expected to witness a number of opportunities from smartphone applications in the coming years.

Although growth is expected at a substantial rate for the market, the global event management software market is hindered by lack of awareness regarding such software in developing regions of the APAC and Middle East & Africa.

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Segmentation:

The event management software market globally has been segmented based on deployment types, software types, and applications.

On the basis of software types, the event management software market has been segmented into venue sourcing software, analytics software, event marketing software, and event registration software. Based on application, the global event management software market has been segmented into education, associations, corporate, and government.

On the basis of deployment type, the event management software market globally has been segmented into on-premise and cloud. The regions included in the market for event management software are Europe, Asia Pacific, North America, and the Middle East & Africa.

Regional Analysis

The regional analysis of the event management software market is divided into regions such as Europe, Asia Pacific, North America, and the Middle East & Africa. The North American region is expected to lead the market’s development in the upcoming years. The market is expected to achieve market valuation worth USD 6 Billion by the end of the forecast period by the end of the forecast period by 2022. The key factors that are expected to motivate the market’s growth are the strong presence of key players in the region. The surge in the growth of the event management industry is projected to create opportunities for expansion in the market further. The European region is the next biggest market in the event management software market. Moreover, the market for event management software market is likely to benefit from the substantial level of investment from contenders in the market.

Key Players

The distinguished players functioning in the event management software market globally comprises of Etouches (U.S.), Centium Software (U.S.), Certain Inc. (U.S.), Eventbrite (U.S.), Cvent, Inc. (U.S.), Ungerboeck software International (U.S.), The Pulse Network (U.S.), Bizzabo (U.S.), Active Network LLC(U.S.), and Webconnex (U.S.).

Latest Industry News

• RainFocus, a U.S based company has developed its own event management software has received USD 40 Mn in private equity toward product development and international market expansion.

CadmiumCD has announced the launch of logistics management to its leading event management software. 

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Global Event Management Software Market: By Software Type (Analytics Software, Event, Registration, Event Marketing, On-site Technology, Venue Sourcing and others), By Deployment (On-Premise and Cloud), By Application (Corporate, Education, Association, Government and others) – Forecast till 2025

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