Vanilla Bean Production Scenario Market Size Estimated to Reach $612.38 Million by 2025

The Vanilla Bean Production Scenario Market size is forecast to reach $612.38 million by 2025, growing at a CAGR of 4.9% during the forecast period 2020-2025. The production of natural vanilla beans is labour-intensive and time-consuming. Demand for vanilla exceeds the supply of natural vanilla beans. Growing preference for organic & chemical-free food products along with the shifting consumer preference towards natural flavor is the major factor driving the growth of the market. Increasing benefits of organic and non-GMO food ingredients is set to further enhance the overall market demand for the Vanilla Bean Production Scenario Market during the forecast period 2020-2025.

Vanilla Bean Production Scenario Market Segment Analysis – By Type

The Raw segment held the largest share in the Vanilla Bean Production Scenario Market in 2019 and is estimated to grow at a CAGR of 5.18% during the forecast period 2020-2015. Vanilla is a spice derived from orchids of the genus Vanilla, primarily obtained from pods of the Mexican species, flat-leaved vanilla. Vanilla flavoring in food is set to be achieved by adding vanilla extract or by cooking vanilla pods in the liquid preparation. A stronger aroma can be attained if the pods are split in two, exposing more of a pod’s surface area to the liquid. Natural vanilla gives a brown or yellow color to preparations, depending on the concentration. Good-quality vanilla has a strong, aromatic flavor, but food with small amounts of low-quality vanilla or artificial vanilla-like flavorings are far more common since true vanilla is much more expensive. More specifically vanilla comes for the ripe fruit or pod of a climbing tropical vine with a long fleshy green stem. The pods, often erroneously called beans, are produced by yellow and orange flowers that grow in bunches and bloom at a rate of one a day for two months. Vanilla beans are the fruits of a few very particular kinds of orchids, and they require special growing conditions and careful handling to thrive. Raw is set to be the highest growing segment and is estimated to register the highest CAGR during the forecast period 2020-2025.

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Vanilla Bean Production Scenario Market Segment Analysis – By End User

The Food & Beverage segment held the largest share in the Vanilla Bean Production Scenario Market in 2019. Most vanilla used in the food industry is in dairy products, followed by beverages, baked goods, and confections. However, vanilla is often used as a background note or flavor enhancer to round out the flavor profiles of many food products. The type of vanilla used depends on the product, the ingredients in the base formulation, and the desired flavor profile. Although pure vanilla extract can be used in low-fat bases, it does not work well in no-fat systems. Vanilla is an important flavor component in colas, in addition to the complex of spice and citrus notes. Vanillin or vanilla flavours are used in many Alcoholic beverages, such as whiskeys, cordials, and cocktails, to round out and smooth the harsh edges of the alcohol. In whiskey products, vanillin is one of the chemicals extracted from the oak barrels in which the age of the product. Generally, vanillin and flavorings, rather than vanilla extract, are used in alcohol-containing beverages owing to the regulations governing this industry. The Food & Beverage is set to be the highest growing segment and are estimated to register the highest CAGR during the forecast period 2020-2025.

Vanilla Bean Production Scenario Market Segment Analysis – Geography

Europe dominated the Vanilla Bean Production Scenario Market in 2019 with a share of more than 36.19%, followed by North America owing to the rising consumption of western food products and consumers are increasingly moving toward chemical-free food products. Higher utilization of vanilla in food products is increasing the growth of the vanilla bean production scenario market in this region.

However, North America is estimated to grow at a higher CAGR during the forecast period 2020-2025 owing to the consumer’s inclination towards food that does not contain artificial ingredients and chemical ingredients.

Vanilla Bean Production Scenario Market Drivers

Higher utilization of vanilla in food products

Higher utilization of vanilla in food products is increasing the growth of the vanilla bean production scenario market. Vanilla has been used traditionally as a sweet flavor in ice cream, yogurt, and other dairy products, confectionery, baking or beverages, and many other food products. Although vanilla is used for its distinctive flavor it is also a flavor enhancer, which can be added to other flavors such as fruit flavors, salad dressing, or meat sauces. The addition of vanilla to hot and spicy food, ginger, hot mustard, or hot peppers will smooth and balance the overall flavor. Vanilla is used as a versatile flavor to enhance food pleasure. Dishes such as butternut squash soup, sweet potato, yam, turnip, or other similar preparations call for a dash of vanilla. Any combinations, such as vanilla-raspberry, vanilla-mango, vanilla-passion fruit, vanilla-ginger, or other mixes, are appearing more and more on the store’s shelves or freezers. Vanilla is a good complementary to many fruits flavoured iced creams, beverages, baked goods, and others. With the trend for natural and health awareness as well as price and availability, artificial vanilla ice cream is vanishing from many supermarkets. Thus, increasing the growth of the vanilla bean production scenario market.

Consumers inclination towards food that does not contain artificial ingredients and chemical ingredients

Consumer’s inclination towards food that does not contain artificial ingredients and chemical ingredients is increasing the growth of the vanilla bean production scenario market. Vanilla possess anti-oxidant properties and anti-carcinogenic properties owing to which it is widely used in pharmaceutical industry, ultimately driving the demand for vanilla beans. Vanilla flavor improves food texture and aroma, which has increased the sale of vanilla flavored food products in market, ultimately fuelling the market growth. In pharmaceuticals, vanilla improves the flavor and removes the nausea feeling, which has increased the demand of vanilla flavored pharmaceuticals in the market. The price of natural vanillin is extremely expensive, and it can be 300 times higher than the price of a synthetic one. Thus, increasing the growth of the vanilla bean production scenario market.

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Vanilla Bean Production Scenario Market Challenges

Variations in prices, and inadequate supply Some of the factors that are set to impede the growth of the Vanilla Bean Production Scenario Market are increasing concerns over the quality of the products and the probability of an unbalanced supply chain. Reduced farming and harvesting practices owing to poor environmental condition is set to create hurdles for the vanilla bean production scenario market.

Vanilla Bean Production Scenario Market Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and R&D activities are key strategies adopted by players in the Vanilla Bean Production Scenario Market. In 2019, the Vanilla Bean Production Scenario Market share is consolidated by the top ten players present in the market. Vanilla Bean Production Scenario Market, the top 10 companies are Tharakan & Company, Vanilla Food Company, Amadeus Vanilla Bean, Boston Vanilla Bean Company, Nielsen Massey Vanillas, Agro Products Agencies, Frontier Natural Products, Touton SA, and Madagascar Vanilla Company among others.

Acquisitions/Product Launches

In March 2019, Amadeus Vanilla Bean featured top-quality Bourbon vanilla beans (vanilla planifolia) the most popular variety of vanilla beans.

Key Takeaways

Europe dominated the Vanilla Bean Production Scenario Market in 2019 owing to the rising consumption of western food products and consumers inclination towards chemical-free food products. The Vanilla Bean Production Scenario Market scope for different regions will be provided in the final report.

Healing properties of vanilla bean, and good to heart along with the fact that it promotes healthy digestion are likely to aid in the market growth of the Vanilla Bean Production Scenario Market.

Detailed analysis of the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the Vanilla Bean Production Scenario Market report.

Variations in prices and inadequate supply are poise to create hurdles for the Vanilla Bean Production Scenario Market.

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