Oolong Tea Market Global Supply-Demand, Industry Research and End User Analysis to 2024

Research Reports

Jan 21, 2021

Market Analysis

Oolong tea is partially oxidized tea which has mixed properties of both black tea variety and green tea. Depending of the production, oxidation of oolong tea can vary from 8% to 80%. The major difference between oolong tea and other tea is based on the oxidation level and the shape of the tea leaves. Oolong tea leaves generally are curled into tight balls or thin strands which make the tea leaves unique from other varieties. Increasing sale of oolong tea is driven by rising awareness among the consumers about the health benefits gained from consumption of oolong tea in its chemical-free form. High antioxidant content of oolong tea makes its application more significant in personal care products due to its anti-ageing properties. Increased nutraceutical application of tea has resulted in growth of share in the nutraceuticals industry. Increasing disposable income and economy development has influenced the consumers spending behavior leading to increased expenditure on quality products. All these factors contribute to increased market share of oolong tea globally. The consumption as well as production of oolong tea is found to be high in Asia-Pacific region and is evaluated to increase at a positive growth rate in various countries of North America and Europe.

All these factors will contribute to the calculated CAGR of 4.5% of Oolong Tea market during 2020-2024.

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Major Key Players Strategy

The key players profiled in the Oolong Tea Market are

ESP Tea Emporium (U.S.),
The Republic of Tea (U.S.),
Associated Harney & Sons (U.So.),
British Foods (U.K.),
The Mighty Leaf Tea Company (U.S.),
Tata Global Beverages Limited (India),
Unilever (U.K.)

Segment

Consumption of Oolong Tea Market is growing at significant rate based on the health benefits obtained from it. Oolong tea is found to be beneficial for weight management and helps in reducing the cholesterol level of the body. Oolong tea is also being used in personal care products due to its high anti-oxidant content which helps in repairing the skin tissues and imparts anti-ageing properties. Multi-purpose application of oolong tea across food industries had led to increased use of the product. Based on the form, loose leaf is anticipated to hold a major share followed by tea bags.

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Regional Analysis

Oolong Tea Market is segmented into Europe, Asia Pacific, North America and rest of the world (ROW). Asia Pacific holds a major market share followed by North America. High demands for healthy beverages with widespread applications from the developed countries of these regions are contributing to the growth of oolong tea market. U.S., Australia, Canada, France and Saudi Arabia are the major importers of oolong tea.

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