Global and North America Organic and Natural Feminine Care Market Revenue, Opportunity, Forecast And Value Chain Analysis 2023

Research Reports

Jan 20, 2021

Organic and natural feminine hygiene products, also known as menstrual products, are derived from organic cotton. The biodegradable nature of these products makes it appealing to women who use it to treat sensitive skin and tissues in the vaginal area.

The global and North America organic and natural feminine care market is poised to reach a value of USD 3,990.93 million by 2023, as per the latest findings of Market Research Future (MRFR). The inclination of women towards organically derived products is likely to propel the market to exhibit 7.06% CAGR over the forecast period (2018-2023). Organic products can reduce the probability of acquiring cancer and other chronic diseases.

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Initiatives by nations to create awareness and negate the taboo of menstruation is likely to induce massive demand for organic and natural feminine care products. In May 2018, the government of India launched an affordable pad under a special scheme to make it available for women in rural areas. But shortage of organic and natural feminine care products in supermarkets can act as a growth deterrent in the market.

Segmentation Overview

The global and North America organic and natural feminine care market is segmented on the basis of product and distribution channel. Products include sanitary pads, panty liners & shields, and tampons. Major distribution channels considered for the sale of these products include supermarkets & hypermarkets, retail pharmacies, and online purchase.

Regional Overview

Based on regions, the global and North America organic and natural feminine care market is segmented into North America, South America, Europe, Asia Pacific (APAC), and the Middle East & Africa (MEA). North America is projected to lead the market till 2023 thanks to high awareness of feminine care among women. In addition, easy availability at retail and online channels can also be a factor fueling the market growth. APAC is expected to exhibit a robust CAGR over the forecast period owing to high scope for organic feminine care products in India, China, and South Korea. The high retention capacity of these products is primarily driving the demand in the region.

Competitive Landscape

Prominent players in the global and North America organic and natural feminine care market report include Procter & Gamble (U.S.), Armada & Lady Anion (Australia), Bodywise Limited (U.K.), Corman USA Inc. (U.S.), GladRags (U.S.), Heyday Care LLP (India), Maxim Hygiene (U.S.), Apropos (U.S.), Purganics (India), Rael (U.S.), Saathi (India), The Honest Company Inc. (U.S.), Tosama (Slovenia), and Veeda USA (U.S.).

The market is characterized by novel product launches and collaborations. This is exemplified by the rebranding of the Organyc line of products by Corman in 2017. It collaborated with reputed e-tailers such as CVS Pharmacy and Amazon in order to make its products available to a large audience simultaneously.

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