Eyelashes Enhancing Agents Market Dynamics, Forecast, Analysis And Supply Demand 2023

Market Scenario

Eyelash enhancing serum is a unique formula with lash enhancement, conditioning, moisturizing, and strengthening ingredients that collaboratively works to support and improve the overall appearance of eyelashes. A plenty of temporary lash-lengthening options are available in the market such as mascara and false eyelashes, which are available in the market, but there has been an influx of eyelash serums in stores that promise to strengthen and grow those tiny hairs. These eyelash enhancers have become increasingly popular due to their effective functional feature that turns drab, sparse, and brittle eyelashes into attractive and long eyelashes by the simple process of applying serums to the eyelash area. 

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The global eyelashes enhancing agents market is growing moderately due to increasing prevalence of eye inflammations such as madarosis and blepharitis. Additionally, a shift in trend towards the natural eyelash enhancer agent, and continuous uptake of come higher medical dosages cause loss of eyelashes is likely to drive the market growth over the review period.

Breast cancer patients suffer from madarosis due to continuous session of intra-arterial chemotherapy. To cure this disease, a formulation of eyelash enhancer such as bimatoprost is used that maximizes eyelash and minimizes intraocular side effect. In case of blepharitis, there is loss of eyelashes occurs due to the presence of bacteria and oily flakes at the base of eyelashes. Blepharitis is a common disease, especially, among people who have oily skin, dandruff or dry eyes. According to International Journal of Development Research, blepharitis accounted for 700,000 patient visits in the US in 2014. Patients who have blepharitis take eyelash enhancer such as biotin as part of treatment. In some cases, blepharitis also causes loss of eyelashes (madarosis).

However, side-effects of eyelashes enhancer agents may affect the growth of the global eyelashes enhancing agents market, negatively.

The global eyelashes enhancing agents market is expected to grow at a CAGR of 5.83% during the forecast period 2017-2023. 

Segmentation                                                                                                                                      

The global eyelashes enhancing agents market is segmented on the basis of types, application, and content.

On the basis the types, it is segmented into curling, lengthening, volumizing, and others.

On the basis of the application, it is segmented into repairing damaged eyelashes, nourishing, and others.

On the basis of the content, it is segmented into bimatoprost, lash-building serum, skincare ingredients, herbal remedy, isopropyl cloprostenate, enhancer serum, and others. The skincare ingredients are further segmented into polypeptides, biotin, panthenol, and others. 

Key Findings

• The global eyelashes enhancing agents market is expected to reach USD 513.44 million by 2023 at a CAGR of 5.83%
• Curling is the fastest growing segment, which is projected grow at a CAGR of 6.15% during the forecast period from 2017-2023
• The Americas captured the largest share of the global market and is expected to reach USD 234.59 million by 2023.
• Asia Pacific is the fastest growing region across the globe and is expected to grow at a CAGR of 6.26% during the forecast period. 

Regional Analysis

The Americas dominates the global eyelashes enhancing agents market owing to the presence of strong economic condition, huge development in the cosmetic industry, and focus of research institutions on updating technology for new and advanced eyelashes enhancing agents.

Europe holds the second position in the market on the basis of growing cosmetic industry, and well developed technology, changing lifestyle, and increasing demand for eyelashes enhancing agents.

Asia Pacific is the fastest growing market owing to more number of developing nations present in this region, for instance, countries like India and china. These countries are encouraging the growth of the cosmetic industries. Furthermore, increasing prevalence of eye inflammations such as madarosis and blepharitis is expected to increase the demand for various eyelashes enhancing agents, which, in turn,  boost the growth of the market.    

The Middle East & Africa is expected to hold the least market share due to less availability of medical facilities, and less development in the healthcare domain. However, countries such as Qatar and Kuwait are focusing more on the healthcare and cosmetic industries and developing medical facilities, which is projected to boost the market of this region. 

Key Players                                                                                                         

Some of the key players in this market are Estee Lauder, Allergan Plc., Rodan & Fields, LLC, Skin Research Laboratories, ATHENA COSMETICS, INC., Grande Cosmetics, LLC, and Beauty Essentials LLC.

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