Marketing Attribution Software Market Key Findings, COVID – 19 Analysis, Regional Study, Trends, Growth, Top Key Players Profiles and Future Prospects

Marketing Attribution Software Market Highlights:

Between the deployment mode, the on-premises deployment has larger market size than cloud-based deployment. The concern regarding data security among the companies is the main reason for higher adoption of on-premises marketing attribution solutions, globally.

The large enterprises are expected to deploy Marketing Attribution Software Market on a larger scale. The North America and Asia Pacific regions are expected to gain more revenues from the cloud deployment segment.

Major Key Players:

The key players in the marketing attribution software market are identified across all the major regions based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. Some of them are— Adobe Inc. (US), Oracle Corporation (US), Google (US), SAP SE (Germany), Visual IQ – A Nielsen Company (US), Analytic Partners, Inc. (US), Attribution LLC (US), Calibermind (US), Engagio (US), Wizaly (France), Singular (US), Rockerbox, Inc. (US), OptiMine (US), Neustar, Inc. (US) and Merkle Group Inc. (US).

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Regional Analysis:

The global market for marketing attribution software is expected to grow at a CAGR of 15.4% during the forecast period. The geographical analysis of marketing attribution software market is studied for North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

Among the regions mentioned, North America is anticipated to have the largest market share during the forecast period. This region includes developed economies such as the US and Canada which are some of the most advanced countries in terms of adoption of innovative digital technologies. The market size is increasing due to the increasing need for marketing teams of enterprises to track customer behavior with the objective of targeted marketing. The large as well as small and medium-sized enterprises in US are willing to adopt the marketing attribution software which boosts the market size. Also, majority of the vendors are based in the US and have a strong customer base which is further expected to boost the market growth. The market size of Europe is estimated to grow at the highest CAGR from 2018-2023, followed by Asia Pacific.

Segmentation:

The global marketing attribution software market is segmented into component, attribution type, deployment mode, organization size, vertical and region/country.

• By component, the global marketing attribution software is segmented into software and services.
• By attribution type, the global marketing attribution software is segmented into single-source attribution, multi-source attribution, and probabilistic or algorithmic attribution.
• By organization size, the global marketing attribution software is segmented into large enterprises and small and medium-sized enterprises.
• By deployment mode, the global marketing attribution software is segmented into cloud and on-premise.
• By vertical, the global marketing attribution software is segmented into FMCG and consumer packaged goods, retail, consumer electronics, BFSI, IT & telecom, healthcare, media and entertainment, travel and hospitality, and others.
• By region, the global marketing attribution software market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

Table of Contents

1 Executive Summary

1.1 Market Attractiveness Analysis

1.1.1 Global Marketing Attribution Software Market, By Component

1.1.2 Global Marketing Attribution Software Market, By Attribution Type

1.1.3 Global Marketing Attribution Software Market, By Organization Size

1.1.4 Global Marketing Attribution Software Market, By Deployment Mode

1.1.5 Global Marketing Attribution Software Market, By Vertical

1.1.6 Global Marketing Attribution Software Market, By Region

Continued…..

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List of Tables

Table1 Global Marketing Attribution Software Market, By Region, 2018-2023

Table2 North America Marketing Attribution Software Market, By Country, 2018-2023

Table3 Europe Marketing Attribution Software Market, By Country, 2018-2023

Table4 Asia-Pacific Marketing Attribution Software Market, By Country, 2018-2023

Continued…..

List of Figures

Figure 1 Global Marketing Attribution Software Market: Segmentations

Figure 2 Forecast Methodology

Figure 3 Porter’s Five Forces Analysis Of Global Marketing Attribution Software Market

Figure 4 Value Chain Of Global Marketing Attribution Software Market

Continued…..

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