RTD Alcoholic Beverages Market Trend | Size, Value Share and Forecast to 2025

Market Highlights

RTD Alcoholic Beverages Market is expected to garner a revenue of USD 32 Billion by 2025 at a CAGR of 3% during the forecast period of 2019 to 2025. RTD alcoholic beverages are ready to consume drinks containing low amounts of alcohol. The entrance of new market players in the global RTD alcoholic beverages market is increasing the challenges faced by the existing players.

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Key Players

Some of the key players in the global RTD Alcoholic Beverages Market are

• Anheuser-Busch InBev SA/NV (Belgium),
• Carlsberg Breweries A/S (Denmark),
• Suntory Holdings Limited (Japan),
• Diageo PLC (UK), Pernod Ricard SA (France),
• Asahi Group Holdings, Ltd. (Japan),
• Bacardi Limited (Bermuda),
• Mike’s Hard Lemonade Co. (US),
• The Brown-Forman Corporation (US),
• Molson Coors Brewing Company (US),
• Davide Campari Milano SpA (Italy),
• Shanghai Bacchus Limited (China),
• Halewood International Limited (UK),
• Global Brands Ltd (UK)
• Heineken N.V. (Netherlands)

Industry Segment

The global RTD alcoholic beverages market has been segmented on the basis of base type, packaging type, and distribution channel.

Global RTD Alcoholic Beverages Market has been segregated, by packaging type, into bottles and cans. The bottles segment is expected to gain the larger market share owing to the high impermeability of glass bottles. RTD alcoholic beverages can be stored in glass bottles for longer durations. However, the cans segment is expected to register the higher growth rate during the forecast period due to the ease of consumption.

By distribution channel, the global RTD alcoholic beverages market has been classified as store-based and non-store-based. The store-based segment has further been divided into supermarkets and hypermarkets, specialty stores, and others. The store-based segment is expected to garner the larger market share in 2020 due to the high availability of RTD alcoholic beverages in supermarkets and hypermarkets. Moreover, consumers, especially in the UAE, prefer to buy alcoholic beverages from duty-free shops. However, the non-store-based segment is expected to register the higher CAGR during the forecast period due to the increasing presence of third-party online retailers and prominent market players in e-commerce.

Regional Analysis

The global RTD alcoholic beverages market has been segmented, by region, into North America, Europe, Asia-Pacific, and the rest of the world.

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