Packaged Pretzels Market 2020 | Leading Growth Drivers, Emerging Audience and Forecast to 2026

Market Analysis

Global Packaged Pretzels Market Size is projected to be valued at USD 2,498.94 Million by 2026 at a CAGR of 3.2% between 2020 and 2026. Pretzels are a crisp and brittle baked snack food made from flour dough. They are usually twisted knot in shape, however, are also available in other shapes such as sticks and rods. The demand for packaged pretzels is increasing with increasing demand for baked products. The convenience, nutritional profile associated with them, and accessibility are some of the major factors that are pulling the market towards development.

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Key Players

Conagra Brands, Inc. (US), Auntie Anne’s, Inc. (US), PepsiCo (US), Herr Foods Inc.(UK), J&J SNACK FOODS CORP (US), Mars, Incorporated (US), Nestle S.A. (Switzerland), Pretzels (US), Pretzels, Inc. (US), Snyder’s-and Lance, Inc. (US)

Growth Opportunities in the Market

Growing demand for gluten-free products: Gluten is a group of proteins present in various cereal grains such as wheat, barley, rye, and oats. Consumption of Packaged Pretzels Market by people with celiac disease results in diarrhea, bloating, and weight loss as the immune system attacks the small intestine as a defense mechanism. Whereas, people having gluten sensitivity, but do not suffer from celiac disease, experience abdominal pain, or other mild symptoms upon gluten consumption. Thus, the demand for gluten-free products is increasing due to the rising number of people who voluntarily avoid or limit their gluten consumption. This shift in consumption patterns has created an opportunity for gluten-free packaged pretzels manufacturers.

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