Non-Alcoholic Beverages Market Insights, Business Opportunities, Competitor Analysis and Forecast to 2024

Market Highlights

Globally, the market for non-alcoholic beverages has been increasing due to urbanization and changing consumption patterns and rising number of pubs & bars. Increasing demand for RTD, herbal tea, fruit tea, and changing consumption pattern of consumers towards healthy diet are the key drivers for this market. Trending healthy diets & lifestyle will support the growth of herbal & fruit tea market during the forecast period 2020 to 2024.

Major players are investing in R&D initiatives specially to develop superior & high quality products by enriching the beverages with healthy ingredients and expand their product portfolio. This factor will help them to penetrate in the emerging non-alcoholic beverages markets and fulfil the growing demand. Improving economic conditions and impact of western culture on Asia pacific region is driving the growth of market in APAC region especially in countries like India and China.

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Major Key Players

• Kraft Foods (U.S.)
• General Mills (U.S.)
• Campbell Soup Company (U.S.)
• Ocean Spray (U.S.)
• PepsiCo (U.S.)
• Fuze Beverage (U.S.)
• Coca-Cola (U.S.)
• Nestlé (Switzerland)
• Altria Group (U.S.) and
• Red Bull GmbH (Austria)

Global Non-Alcoholic Beverages Market is highly concentrated in North America. Key manufacturers are focusing on expanding their product line by providing larger product line with various flavors, texture, shape and sizes.

Segments

• Non-Alcoholic Beverages market has been segmented on the basis of type, and is segmented into Probiotic Drinks, Alcohol-Free Drinks, Energy Drinks, RTD, Juice, Herbal & Fruit Teas, Fortified water, Dairy & Non- Dairy Beverages and others. Juice dominates the market, but however due to rising health awareness, probiotic drinks is projected to grow at a highest CAGR.
• On the basis of distribution channel, market is segmented into store based and non-store based.

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