Baking Mixes Market Insights into the Competitive Scenario of the Industry

Market Insight

Global Baking Mixes Market is expected to grow at CAGR of 3%, with rise in demand for convenience food among various consumer groups. Expansion of distribution channels especially e-commerce and availability of different functional types supporting various diet trends such as paleo, vegan, organic, gluten free has supported the market growth. Rising health awareness regarding celiac disease is boosting the demand for gluten free baking mixes across the world.

Baking mixes market is driven due to rising globalization, increase in disposable income and demand for convenience food. Increase in health concerns among people is supporting functional baking mixes segment. Change in consumption patterns in this market will support sales growth of biscuits. Availability of different flavors and consumer oriented advertisement will continue to support the market in upcoming years. Baking mix is packaged product and hence it can be easily transported to various region across the globe.

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Major Key Players

• Pillsbury (U.S.)
• Nestle (Switzerland)
• Pioneer brand (U.S.)
• Betty Crocker (U.S.)
• Duncan Hines (U.S.)
• Hungry Jack (Australia)
• King Arthur Flour (U.S.) and
• Jiffy (U.S.)

The global Baking Mixes Market is a growing market, so there are new players entering the market. The competitive environment is expected to intensify with increase in the demand from the consumers and an increase in product portfolio expansion from key players and new entrants.

Key Findings

Baking mixes manufacturers sell products through retail and e-commerce.

Top five exporters of baking mixes are U.S., France, Germany, Canada and Belgium

Segments

Baking mixes market has been segmented on the basis of type which includes, cookie & biscuit mixes, cake & muffin mixes, bread mixes, pancake & waffle mixes and others. On the basis of functional use, market is segmented into gluten free, vegan, organic, sugar-free, paleo and others.

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