Advertising Software Market Key Findings, Regional Study, COVID – 19 Impact Outbreak, Emerging Technologies, Business Trends, Industry Segments and Future Prospects

Advertising Software Market Highlights:

Market Research Future (MRFR) has segmented the advertising software market on the basis of solution, deployment, software type, advertising type, advertising platform, vertical, and region.

By solution, the Advertising Software Market has been segmented into Ad server, search engine optimization, data management, Ad exchanges and verification, and others. Among these, the data management segment is expected to dominate during the forecast period as it allows businesses to identify the audience segments, which can be used to target specific users and contexts during the online advertising campaigns.

By deployment, the market has been segmented into on-cloud and on-premise segments. Among these, the on-cloud segment is projected to grow with the fastest CAGR owing to scalability, flexibility, mobility, increased collaboration, and cost-effective features offered by the cloud platform, which increases the demand for cloud-based advertising software solutions.

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Major Key Players:

The Global Advertising Software Market is expected to be a growing market in the coming years owing to the presence of numerous large players active in the regional market. Criteo S.A. (France), Google (US), MediaMath, Inc. (US), Adobe Systems Inc. (US), AppNexus (US), AdRoll (US), The Trade Desk (US), Comcast Corporation (US), Amazon.com Inc. (US), Oracle Corporation (US), dataxu (US), Adform (Denmark), Neustar (US),The Rubicon Project (US), and Centro (US) are the companies leading the Advertising Software market globally. Salesforce.com, Inc. (US), Facebook, Inc. (US), PubMatic Inc. (US), OpenX Technologies Inc. (US), and Index Exchange Inc. (US) are some other players operating in the global advertising software market.

Segments:

• By software type, the market has been segmented into programmatic and non-programmatic. Among these, the programmatic advertising software segment is expected to register the highest CAGR due to the transparency and real-time data and insights offered by the programmatic software. It also increases the audience reach, greater targeting capabilities, and increases the efficiency of the advertising campaign.
• By advertising type, the market has been segmented into search advertising, display advertising, video advertising, e-mail advertising, and social media advertising. Among these, the search advertising segment is expected to dominate the segment during the forecast period as the search contributes maximum among all ad avenues and is totally intent-driven. The software for display advertising is also expected to have a significant market share.
• By advertising platform, the market has been segmented into web-based and mobile-based. Among these, the mobile-based segment is expected to exhibit the highest CAGR due to the rising adoption of smartphones and in-app advertising.
• By vertical, the market has been categorized into BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, IT and telecommunications, travel and hospitality, and others. Among these, the BFSI segment is expected to dominate due to the high spending of BFSI enterprises on advertisements over digital media.
• By region, the market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world. North America has been further segmented into the US, Canada, and Mexico. Europe has been further segmented into Germany, the UK, France, Spain, and Italy. Asia-Pacific has been sub-segmented into China, Japan, India, South Korea, and Australia. The rest of the world has been further classified as the Middle East and Africa and South America.

Table of Contents

1 Executive Summary

2 Scope of The Report

2.1 Market Definition

2.2 Scope of The Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure

Continued

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List of Tables

Table1 Global Advertising Software Market, By Country, 2019–2025

Table2 North America: Advertising Software Market, By Country, 2019–2025

Table3 Europe: Advertising Software Market. By Country, 2019–2025

Table4 Asia-Pacific: Advertising Software Market By Country, 2019–2025

Table5 North America: Advertising Software Market, By Country

Continued…

List of Figures

Figure 1 Global Advertising Software Market Segmentation

Figure 2 Forecast Methodology

Figure 3 Porter’s Five Forces Analysis Of The Global Advertising Software Market

Figure 4 Value Chain Of The Global Advertising Software Market

Figure 5 Share Of The Advertising Software Market In 2018, By Country (In %)

Continued…

About Market Research Future

Market Research Future (MRFR) is a global market research firm that takes great pleasure in its services, providing a detailed and reliable study of diverse industries and consumers worldwide. MRFR’s methodology integrates proprietary information with different data sources to provide the client with a comprehensive understanding of the current key trends, upcoming events, and the steps to be taken based on those aspects.

Our rapidly expanding market research company is assisted by a competent team of research analysts who provide useful analytics and data on technological and economic developments. Our deemed analysts make industrial visits and collect valuable information from influential market players. Our main goal is to keep our clients informed of new opportunities and challenges in various markets. We offer step-by-step assistance to our valued clients through strategic and consulting services to reach managerial and actionable decisions.

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