Digital Content Creation Market- Growing Adoption Of The OTT Platforms Accelerating the Market

The digital content creation market is set to grow with a CAGR of 16.5% during the forecast period.

Market Insights

The digital content creation market is driven by the increasing focus of the organizations on the digital market. As the consumer preferences are shifting from the conventional media, such as TV, radio and magazines, to the digital content.  Marketers are also allocating more towards their digital market strategies. The spending on the digital media is estimated to increase from the 28% in 2015 to the 36% by 2020. This is acting as a major factor augmenting the demand for the digital content creation solution across the marketers.

The growing adoption of the social media platforms across the globe is further acting as major factor driving the market growth. Furthermore, the integration of the AI and virtual reality technology is accelerating the adoption of the digital content creation solution. However, the availability of the free content development tools is hampering the market growth.  

The digital content creation market is segmented based on the application into retail & e-commerce, government, automotive, healthcare & pharmaceutical, media & entertainment, education, and travel & tourism. The media and entertainment industry is estimated to account for majority share of around 32% in the digital content creation market. The growing demand for the OTT platforms along with the on-demand video and audio is further accelerating the market growth. On the other hand, retail & e-commerce sector is anticipated to grow significantly during the forecast period.

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Asia Pacific’s digital content creation market is anticipated to grow substantially at a CAGR of around 20% during the forecast period. The market is propelled by the increasing adoption of the smartphones and tablets across the region. The growing adoption of the OTT platforms is further accelerating the market growth. Additionally, the increasing adoption of the digital marketing is driving the adoption of the digital content creation solution.      

The Increasing Adoption of Mobile Device is Driving the Growth of Digital Content Creation Market

Globally, the digital content creation market is poised to grow with a growth rate of 16.5% over the forecast period. The market is propelled by the growing adoption of mobile device across the globe. Over the past decade, the media consumption has increased significantly. This consumption is mainly governed by the mobile devices. Smartphones and tablets emerged as the preferred medium of consuming digital data. The mobile devices with increasing internet speed enables the users to access the digital content anytime, anywhere.

The declining data rate along with increasing infrastructure into 4G and 5G infrastructure is also serving as a major factor driving the market growth. Furthermore, the increasing need among the organization to enhance customer engagement and relevant advertisement is accelerating the market growth. However, the strict government regulations pertaining to the digital content is poses as a major constraint in the growth of the market.     

The prominent players of the digital content creation market are Adobe Systems Incorporated, Acrolinx GmbH, Apple Inc., Avid Technology Inc., Arcsoft Inc., Corel Corporation, Magix GmbH, Integra Software Services, MarketMuse Inc., Quark Software Inc., Microsoft Corporation, and Trivantis.  

Key questions answered in this report

• What was the market size of digital content creation in 2018 and forecast up to 2027?
• Which is the largest regional market for digital content creation?
• What are the major trends followed in digital content creation market across different regions?
• Who are the key companies in the digital content creation market?
• What are the key strategies adopted by the leading digital content creation companies in market?

Unique data points of this report

• Statistics on digital content creation and spending worldwide
• Recent trends across different regions in terms of adoption of digital content creation across applications
• Notable developments going on in the industry
• Attractive investment proposition for segments as well as geography
• Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)

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ToC:

Chapter 1 Preface
1.1 Report Scope and Description
1.1.1 Study Purpose
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Approach Adopted
1.3.4 Top-Down Approach
1.3.5 Bottom-Up Approach
1.3.6 Phase III – Expert Panel Review
1.3.7 Assumptions
1.4 Market Segmentation

Chapter 2 Executive Summary
2.1 Market Snapshot: DCC Market
2.1.1 DCC Market, by Component, 2018 (US$ Mn)
2.1.2 DCC Market, by Content Type, 2018 (US$ Mn)
2.1.3 DCC Market, by Deployment, 2018 (US$ Mn)
2.1.4 DCC Market, by Application, 2018 (US$ Mn)
2.1.5 DCC Market, by Geography, 2018 (US$ Mn)

Chapter 3 Market Dynamics
3.1 Introduction
3.2 Market Dynamics
3.2.1 Market Drivers
3.2.2 Market Restraint
3.3 Attractive Investment Proposition, by Geography, 2018
3.4 Market Positioning of Key DCC Vendors, 2018

Chapter 4 Digital Content Creation (DCC) Market, By Component
4.1 Overview
4.1.1 DCC Market Value Share, by Component, 2018 & 2027 (Value, %)
4.2 Tools
4.2.1 DCC Market Value from Tools, 2017 – 2027(US$ Mn)
4.2.2 Content Authorization
4.2.2.1 DCC Market Value from Content Authorization, 2017 – 2027(US$ Mn)
4.2.3 Content Transformation
4.2.3.1 DCC Market Value from Content Transformation, 2017 – 2027(US$ Mn)
4.2.4 Content Publishing
4.2.4.1 DCC Market Value from Content Publishing, 2017 – 2027(US$ Mn)
4.3 Service
4.3.1 DCC Market Value from Service, 2017 – 2027(US$ Mn)
4.3.2 Professional
4.3.2.1 DCC Market Value from Professional, 2017 – 2027(US$ Mn)
4.3.3 Managed
4.3.3.1 DCC Market Value from Managed, 2017 – 2027(US$ Mn)

Chapter 5 Digital Content Creation (DCC) Market, by Content Type
5.1 Overview
5.1.1 DCC Market Value Share, by Content Type, 2018 & 2027 (Value, %)
5.2 Textual
5.2.1 DCC Market Value from Textual, 2017 – 2027(US$ Mn)
5.3 Graphical
5.3.1 DCC Market Value from Graphical, 2017 – 2027(US$ Mn)
5.4 Video
5.4.1 DCC Market Value from Video, 2017 – 2027(US$ Mn)
5.5 Audio
5.5.1 DCC Market Value from Audio, 2017 – 2027(US$ Mn)

Chapter 6 Digital Content Creation (DCC) Market, by Deployment
6.1 Overview
6.1.1 DCC Market Value Share, by Deployment, 2018 & 2027 (Value, %)
6.2 On-Premise
6.2.1 DCC Market Value from On-Premise, 2017 – 2027(US$ Mn)
6.3 Cloud
6.3.1 DCC Market Value from Cloud, 2017 – 2027(US$ Mn)

Chapter 7 Digital Content Creation (DCC) Market, by Application
7.1 Overview
7.1.1 DCC Market Value Share, by Application, 2018 & 2027 (Value, %)
7.2 Retail & E-commerce
7.2.1 DCC Market Value from Retail & E-commerce, 2017 – 2027(US$ Mn)
7.3 Government
7.3.1 DCC Market Value from Government, 2017 – 2027(US$ Mn)
7.4 Automotive
7.4.1 DCC Market Value from Automotive, 2017 – 2027(US$ Mn)
7.5 Travel & Tourism
7.5.1 DCC Market Value from Travel & Tourism, 2017 – 2027(US$ Mn)
7.6 Healthcare & Pharmaceutical
7.6.1 DCC Market Value from Healthcare & Pharmaceutical, 2017 – 2027(US$ Mn)
7.7 Education
7.7.1 DCC Market Value from Education, 2017 – 2027(US$ Mn)
7.8 Others
7.8.1 DCC Market Value from Others, 2017 – 2027(US$ Mn)

Chapter 8 North America Digital Content Creation (DCC) Market Analysis, 2017 – 2027 (US$ Mn)
8.1 Overview
8.2 North America DCC Market Analysis, by Component, 2017 – 2027 (US$ Mn)
8.2.1 Market Analysis
8.3 North America DCC Market Analysis, by Content Type, 2017 – 2027 (US$ Mn)
8.3.1 Market Analysis
8.4 North America DCC Market Analysis, by Deployment, 2017 – 2027 (US$ Mn)
8.4.1 Market Analysis
8.5 North America DCC Market Analysis, by Application, 2017 – 2027 (US$ Mn)
8.5.1 Market Analysis
8.6 North America DCC Market, by Country, 2017 – 2027 (US$ Mn)
8.6.1 Market Analysis
8.6.2 U.S.
8.6.2.1 U.S. DCC Market Value, by Component, 2017 – 2027 (US$ Mn)
8.6.2.2 U.S. DCC Market Value, by Content Type, 2017 – 2027 (US$ Mn)
8.6.2.3 U.S. DCC Market Value, by Deployment, 2017 – 2027 (US$ Mn)
8.6.2.4 U.S. DCC Market Value, by Application, 2017 – 2027 (US$ Mn)
8.6.3 Canada
8.6.3.1 Canada DCC Market Value, by Component, 2017 – 2027 (US$ Mn)
8.6.3.2 Canada DCC Market Value, by Content Type, 2017 – 2027 (US$ Mn)
8.6.3.3 Canada DCC Market Value, by Deployment, 2017 – 2027 (US$ Mn)
8.6.3.4 Canada DCC Market Value, by Application, 2017 – 2027 (US$ Mn)

Chapter 9 Europe Digital Content Creation (DCC) Market Analysis, 2017 – 2027 (US$ Mn)
………….

Chapter 10 Asia Pacific Digital Content Creation (DCC) Market Analysis, 2017 – 2027 (US$ Mn)
………….

Chapter 11 Rest of the World (RoW) Digital Content Creation (DCC) Market Analysis, 2017 – 2027 (US$ Mn)
………

Chapter 12 Company Profiles
12.1 Acrolinx GMBH
12.2 Adobe System
12.3 Apple Inc.
12.4 Arcsoft Inc.
12.5 Avid Technologies Inc.
12.6 Corel Corporation
12.7 Integra Software Solutions
12.8 Magix GMBH
12.9 MarketMuse Inc.
12.10 Microsoft Corporation
12.11 Trivantis
12.12 Quark Software Inc.

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Medium: Digital Content Creation Market— Increasing Internet Penetration And Declining Data Rate Is Fostering the Market Growth

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