Matcha Tea Shaping up as Everyone’s Cup of Tea Matcha Tea Estimated for Aggrandized Growth
Research Reports
Jan 05, 2021
Market Overview
Matcha Tea a Speciality tea, although formed from finely powdered green tea; has different processes of harvesting and preparing. Harvested by covering the tea plant with a cloth Matcha Tea is prepared by simmering the tea power and then whisking the decoction to froth using a bamboo stick.
These different process offer it a better texture, a deep flavour along with high degrees of amino acid/ L-theanine that inhibit probable side-effects of caffeine. According to medical science, L-Theanine acting upon the brains functioning gives a feeling of relaxation & well-being. By creating alpha waves it induces a relaxed yet alert state.
Moreover, consumption of this tea ensures supply of vitamins and minerals in small amount and rich antioxidants such as polyphenols, a tried & tested formula to prevent heart disease and cancer as well as to control blood pressure, sugar levels, and aging. Similarly EGCG, another polyphenol in matcha is effective for boosting metabolism of the body. While slowing the growth of cancer cells.
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Also increasing acceptance and adoption of this tea as a result of changing lifestyle in the developing countries is contributing to foster the market growth. Similarly, improving lifestyle fuelled by the spreading urbanization & improving economy is propelling the market growth of Matcha Tea.
On the other hand, high initial investment factor is challenging the growth of this labour intensive market. The latest trend observed during the analysis is matcha-infused drinks and desserts.
Competitive Analysis
Global Matcha Tea Market is substantially competitive yet consolidated due to the limited number of players operating in the market. Strategic partnerships between Key players support the growth and expansion plans of the key players during the forecast period. The Key players operating in the market compete based on product portfolio, quality & product launch, and reputation. They aim to achieve this by providing excellent customer service, reliable delivery, competitive pricing, and free shipping.
Well established players partner with the raw material suppliers to provide the best-quality Matcha Tea in the market, they invest heavily in the R&D to develop new taste and attractive packaging. The significant growth in the market and immense revenue generation opportunities are attracting several new players to enter the Matcha Tea market.
Market Segments
The Global Matcha Tea Market is segmented in to 5 key dynamics for the convenience of the report and enhanced understanding;
By Type : Comprises Caffeinated & Decaffeinated.
By Form: Powder, Tea Bags, Loose Leaf and other.
By Formulation: Plain & Flavoured.
By Distribution: Store Based and Non-Store Based.
By Regions: North America, Europe, APAC and Rest of the World.
Segment Flavoured Matcha Tea is expected to perceive a higher growth rate during the review period.
Whereas, Segment Store based will lead the global Matcha Tea market during 2017-2023.
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