Licensed Sports Merchandise Market Global Analysis 2020 to 2023 | Industry Demand, Size, Share, Trend, Key Players Review and Fast Forward Research

Market Highlights

Global Licensed Sports Merchandise Market 2020 is poised to witness substantial CAGR over the review period.

The growth of this industry will be propelled during the projected timeframe by the increasing involvement of young people in numerous international and national leagues and their demand for items such as balls, helmets, telephone cases, keychains, wallets and mugs in favor of their support team. Customers are continuing to raise visibility and giving sports teams the opportunity to reach markets outside of traditional promotional modes thanks to these values. In addition, the continuity of the engagement between individuals and a sports team is also expected to assist the purchasing intent of a customer.

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Competitive Dashboard

Nike, Inc. (the US), Puma SE (Germany), Sports Direct International plc (UK), Ralph Lauren Corporation (US), Fanatics, Inc. (US), QUIKSILVER, Inc. (US), G-III Apparel Group (US), Adidas AG (Germany), Li Ning (China)  (and Knights Apparel, Inc. (US) are some of the key players in the Global Licensed Sports Merchandise Industry.

Segmentation

Global Licensed Sports Merchandise Industry has been segmented based on distribution channel, product type, price range, and region.

The market has been categorized into sports clothing, sports footwear, sports accessories & toys, videogames, and others, depending on product type. During the forecast period, the sports footwear segment is anticipated to dominate the global licensed sports merchandise industry. As a crucial requirement, the growing number of people attracted to exercise and regular exercises has raised the market for sports apparel, which mainly fuels the growth of the footwear sector.

Based on the price level, the global licensed sports merchandise market has been segmented into luxury and economical ones. Due to its affordability for a wide group of the population around the globe, the economic segment is projected to dominate the global licensed sports goods industry during the measurement period. However, Licensed Sports Merchandise Industry luxury segment is expected to record the highest CAGR during the prediction, with a rising fascination for sports and increasing per capita disposable income for customers worldwide.

For the global Licensed Sports Merchandise Industry, store-based and non-store-based items are considered in the sales channel category. Hypermarkets and malls, specialty shops, and others have been further categorized into the store-based segment. With the hypermarkets and supermarkets sub-segment being the highest due to solid supplier networks, high product value due to lucrative packaging and product feel, the store-based segment is projected to produce higher sales. Due to technical developments in the e-commerce industry and rising customer demand for online shopping, the non-store-based segment is expected to record a higher CAGR during the evaluation period.

Regional Synopsis

Globally, owing to the strong success of sports leagues such as the Canadian Football League (CFL), the National Football League (NFL), the National Basketball Association (NBA), and the National Hockey League (NHL), among others, North America is projected to dominate the licenced sports merchandise market. During the projected timeframe, high living standards and strong buying power of consumers in the area also serve as a driving force. The growing demand for personalized items such as coffee mugs, t-shirts, sneakers, and hats continues to fuel the region’s licenced sports merchandise market.

Due to the increasing participation of the population in sports such as football and cricket, Asia-Pacific is projected to record the highest CAGR in the Licensed Sports Merchandise Industry during the forecast period. Juventus Football Club, for example, has launched its approved goods in China, Japan, and Australia, including electronics, clothing, car accessories and luggage, to extend and enhance its footprint in the country. In addition, the popularity of sports approved accessories in countries such as Japan, China , and India, including seat covers, cushions, sun shades, game cards, phone cases, keychains, wallets and mugs, is expected to fuel market growth through the review period.

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