Global Mobile Value Added Services (MVAS) Market Outlook to 2027: Includes Profiles of 127 Major Players

Press Releases

Jun 04, 2020

DUBLIN, June 4, 2020 /PRNewswire/ — The “Mobile Value Added Services (MVAS) – Global Market Trajectory & Analytics” report has been added to ResearchAndMarkets.com’s offering.

Amid the COVID-19 crisis and the looming economic recession, the Mobile Value Added Services (MVAS) market worldwide will grow by a projected US$519.2 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 11.1%.

Wireless Application Protocol, one of the segments analyzed and sized in this study, is forecast to grow at over 11.7% and reach a market size of US$307.1 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. The Wireless Application Protocol market will be reset to a new normal which going forward in a post COVID-19 era will be continuously redefined and redesigned. Staying on top of trends and accurate analysis is paramount now more than ever to manage uncertainty, change and continuously adapt to new and evolving market conditions.

As part of the new emerging geographic scenario, the United States is forecast to readjust to a 9.5% CAGR. Within Europe, the region worst hit by the pandemic, Germany will add over US$19.2 Billion to the region’s size over the next 7 to 8 years. In addition, over US$16.7 Billion worth of projected demand in the region will come from Rest of the European markets. In Japan, the Wireless Application Protocol segment will reach a market size of US$10.2 Billion by the close of the analysis period.

Blamed for the pandemic, significant political and economic challenges confront China. Amid the growing push for decoupling and economic distancing, the changing relationship between China and the rest of the world will influence competition and opportunities in the Mobile Value Added Services (MVAS) market. Against this backdrop and the changing geopolitical, business and consumer sentiments, the world’s second largest economy will grow at 15.4% over the next couple of years and add approximately US$106.4 Billion in terms of addressable market opportunity.

Continuous monitoring for emerging signs of a possible new world order post-COVID-19 crisis is a must for aspiring businesses and their astute leaders seeking to find success in the now changing Mobile Value Added Services (MVAS) market landscape. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Key Topics Covered

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

A Prelude
Key Milestones in Telecom Industry
Recent Market Activity
Internet Revolution Boosts MVAS Market
The Unique Resilience of MVAS
Reshuffling of the MVAS Value Chain
Development of the New ‘VAS 2.0’ Ecosystem
Mobile Tipping Point: A Fast Approaching Phenomenon
Mobile Value Added Services Primed to Expand
Untapped Opportunities in Developing Markets
VAS Providers Gear Up for Wider Clientele
Offering of Value Added Services to Boost Adoption of m-Commerce
Providing MVAS – Now More of a Compulsion than an Option for MSPs
From MSPs to Mobile Users – Entire Mobile Industry Value Chain Bets Big on MVAS
A Peek at Various Value Chain Participants in MVAS Market
Application-to-Person Messaging
SMS Alternatives Emerge as the Mainstream
OTT Messaging Apps – Complementary or Supplementary to SMS?
VAS to Generate Huge Opportunities in Content and Applications
Factors Facilitating Mass Adoption of Content and Application
Mobile Music Downloads Rule the Roost in Emerging Markets
Mobile TV – The Next Big Bet
Market Strategies
Strengthening Operator Billing for Drive Monetization
Devoting more resources on apps Capable of Generating High ROI
Freemium Model
Partnering with OTT Players
Accepting Prepaid Segment
Reducing Complexity of Data Plans
Outlook
Developing Markets – Hotspots for Growth
Opportunity Indicators
Aggressive Customer Retention Strategies by MSPs to Sustain Demand for MVAS in Developed Markets
Global Competitor Market Shares
Mobile Value Added Services (MVAS) Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
Impact of COVID-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

Amazon.com, Inc. (USA)
America Movil SAB de CV (Mexico)
Apple, Inc. (USA)
AT&T, Inc. (USA)
Bharti Airtel Limited (India)
Blackberry Limited (Canada)
Computaris International Ltd. (UK)
Dialogic, Inc. (USA)
eServGlobal (France)
Etihad Etisalat Co. (Saudi Arabia)
Gemalto NV (The Netherlands)
Google, Inc. (USA)
Huawei Technologies Co. Ltd. (China)
Intersec SA (France)
KongZhong Corp. (China)
Mavenir Systems, Inc. (USA)
NTT DoCoMo, Inc. (Japan)
OnMobile Global Ltd. (India)
Opencode Systems Ltd. (Bulgaria)
Samsung Electronics Co. Ltd. (South Korea)
Samsung Apps
Sprint Corporation (USA)
Tech Mahindra Limited (India)
CanvasM Technologies Limited (India)
Mahindra Comviva (India)
Telefnica S.A. (Spain)
Vodafone Group plc (UK)
ZTE Corporation (China)

3. MARKET TRENDS & DRIVERS

Rising Usage of Connected Devices – A Key Growth Driver
Mobile Browsing – A Major Revenue Contributor
Key Statistical Data
Data and New Technologies Rule the Roost
Growth of VAS and OTT Services
Advent of Social Media Platforms Foster Growth for MVAS
Increased Mobile Engagement Expected to Drive M-Commerce Revenues
Content Marketing, a Major Marketing Tactic for E-commerce
Chatbots for Handling Growing Volume
Social Media Platforms Help Brands to Serve Customers
Safe and Secure Payment Processing Technologies on Mobile Platforms
Artificial Intelligence for Automatic Interaction
Native Push Notifications, a Powerful Tool
Faster Delivery for Attracting Customers
Growing Penetration of Fixed/Mobile Networks and Internet based Devices Transforming Consumers’ Mobile Communications Behaviors
VAS to Boost Adoption of mobile Phones for Making Payments and Purchasing
Growing Popularity of In-aisle Payment Technology
Personalized Experience for Customers
Online Advertising Driving MVAS
Popularity of Video Content
Ecommerce and mCommerce
Improved Social Engagement on Social Media
Wearables Drive MVAS
Trends Shaping the Global Mobile Ecosystem
Artificial Intelligence for Strengthening Performance of Emerging Sectors
Impressive Growth in Revenue Generation by Content Services
Robust Demand of Smartphones in Emerging Markets
Primary Use of Mobile Internet by New Mobile Subscribers
Growth in OTT Communications Apps Negatively Impacting P2P SMS
A2P SMS Adoption by Enterprises Continues to Grow
Innovations in A2P SMS Landscape
Quality Enhancement
Enhancing Effectiveness
MNOs Move to Protect Revenues
Enterprise Communications Enter the OTT Space
Greater Engagement of OTT Communications Apps with Enterprises
Use of SMS for Internal Communication in Enterprises
Expanded Usage of SMS Communication by Enterprises
Key SMS Alternatives
Future Technological Developments
WebRTC in the Enterprise
Growing Usage of WebRTC Technology in Enterprises
WebRTC as Substitute for A2P SMS
Mobile Finance – The Fastest Growing MVAS Segment
Smartphones: A Key Enabler of Mobile Finance/Commerce
Mobile Banking Market – An Intensifying Mobile Data Traffic Stream
Mobile Payments – A Large Revenue Generator
Location-Based Services Extend Opportunity
Location-Based Advertising Gain Rapid Adoption
Premium SMS to Revive Market Opportunities for Traditional Messaging Based Services
Growing Demand for Entertainment Content
Key Opportunity Indicators
Mobile Music Fuels MVAS Market Growth
Mobile Gaming Offers Opportunities On a Platter
Strong Demand for Mobile Video Provides Growth Impetus
Mobile TV Generates Additional Revenues for MVAS Market Participants
Mobile Gambling Market on Roll Worldwide
‘Social Networking on the Move’ Encourages MVAS Market Growth
Key Statistical Data
Utility MVAS to Grow in Popularity in Coming Years
M-Governance: An Emerging Frontier
M-Learning: Learning on the Move
M-Health Gaining Traction in Healthcare
M-Agriculture Tends to Emerge as a Boon for Agriculture Community
M-Advertising Gains Prominence
Key Statistical Data
Enterprise: A Critical Segment for Mobile Data Providers
M-Engagement: The Future of MVAS
High-Speed Networks Determine Success of New Mobile MVAS Services
MVAS Over Wi-Fi: An Emerging Revenue Generator
Cloud – The New Paradigm for Mobile VAS
Network Operators Lean Towards Managed MVAS Services
Key Issues & Challenges
Piracy – A Burning Issue for Digital Music & Video Content
Growth in Mobile Users to Drive MVAS
Key Opportunity indicators
Growing Smartphone Sales Lends Traction to MVAS Market
Opportunity Indicators
Media Tablets too Add to the Demand for MVAS
Apple App Store & Google Play Revolutionize Mobile Content Distribution – Lend Traction to MVAS
App Store vs Google Play: A Comparative Analysis
Paid Services or Free Apps – Opportunity Nevertheless for MVAS Participants
Changing Consumer Mobile Usage Habits Augur Well for MVAS Market
Favorable Demographic Trends Strengthens Market Prospects for MVAS