MONTCLAIR, N.J., May 31, 2019 /PRNewswire-PRWeb/ — Today, New Jersey-based public relations firm, Violet PR, announced the company received two gold medals in the prestigious 2019 Bulldog PR Awards. Violet PR’s Twitter campaign boosting the P-TECH education network earned the top spot in the “Best Use of Social Media” category, and its economic development press trip promoting Pittsburgh’s innovation sector won “Best Campaign on a Shoestring Budget.”
The Bulldog PR Awards, which rank the most outstanding PR and communications campaigns, are the only national public relations contest judged exclusively by working journalists. The judges evaluate the entries based on creativity, originality, strategy, execution and results.
“We are honored to have received the top social media prize for creating an online platform connecting over 110 schools, 77 colleges and thousands of educators and students,” said April Mason, president and owner of Violet PR. “Our clients at IBM, who typically work with much larger, global agencies, were wowed by the results our four-person agency achieved.”
Violet PR’s winning social media campaign shined a spotlight on P-TECH, the STEM education model pioneered by the IBM Foundation. During the year-long campaign, Violet PR distributed over 2,400 original Tweets and built a following of 6,500-plus Twitter users on the @PTECHNetwork handle. The campaign reached over 35.5 million people, including global influencers like Ivanka Trump and U.S. Senator Amy Klobuchar.
Violet PR won another top prize for the Pittsburgh Innovation Tour, which helped transform the former steel town’s reputation into a destination for tech, artificial intelligence and biotech innovation. Violet PR recruited seven national reporters for this three-day press trip to Pittsburgh from news outlets including Fast Company, Forbes, Politico, VentureBeat, ZDNet and MedTech Insight. Over 20 favorable news stories appeared following the trip, resulting in 55 million impressions.
The Bulldog PR Awards received a record-breaking number of entries this year. To learn more about the 2019 Bulldog Stars of PR Awards, click here.
About Violet PR
Whether it’s rebranding a city, drawing attention to a revitalized neighborhood, or promoting a new sustainable development, Violet PR helps clients make a difference. Through a combination of news stories, social media and compelling content, our New Jersey-based boutique public relations firm helps clients attract more dollars and supporters. Follow Violet PR on Twitter @Violet__PR. For more information visit: https://www.violetpr.com/.
About Bulldog Reporter
Bulldog Reporter has been providing news, best practices and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing and many other topics you won’t find anywhere else, the Bulldog Reporter email newsletter brings you compelling and relevant articles, plus timely updates about journalist moves and agency news so you can stay on top of your PR game. The Bulldog Awards, the only PR awards program judged exclusively by working journalists, are run by Bulldog Reporter and celebrate the best and brightest in corporate communications and public relations. Bulldog Reporter, and the Bulldog Awards, are a subsidiary of Agility PR Solutions, a provider of media database, monitoring and PR measurement solutions for PR and communications professionals. https://bulldogawards.com/
SOURCE Violet PR