NEW YORK, March 29, 2019 /PRNewswire-PRWeb/ — Mediaplanet has joined forces with Healthcare Information and Management Systems Society (HIMSS) and other industry leaders to announce the launch of its cross-platform campaign “Future of Healthcare IT,” which aims to educate readers on the best possible decisions regarding their technology strategies and steer the industry toward the horizon of health reformation.
Influencers and experts working in and around the health care industry — like HIMSS president and CEO Hal Wolf, CNBC reporter Christina Farr and NostaLab founder John Nosta — partnered with Mediaplanet to lend their insights for the campaign. Articles cover how things like artificial intelligence, telemedicine and electronic health records affect the health care industry, as well where the industry as a whole is headed.
HIMSS has also partnered with Abbott, the global health leader, for the UNIVANTS of Healthcare Excellence Award Program to inspire new and better methods of integrated care delivery. They will also recognize teams and best practices by sharing their success stories (UnivantsHCE.com). Abbott is advancing technology and delivering digital health solutions that can improve hospital system processes and efficiencies, helping to improve patient care. Learn more at AlinIQ.com.
The print component of “Future of Healthcare IT” is distributed in USA Today with a circulation of approximately 250,000 and an estimated readership of 750,000 across the markets of Boston, New York, Chicago, Pittsburgh, Cleveland, San Francisco, Washington D.C/Baltimore and Minneapolis. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
This campaign was made possible with the support of HIMSS, College of Healthcare Information Management Executives (CHIME), American Health Information Management Association (AHIMA), Cleveland Clinic, Electronic Healthcare Network Accreditation Commission (EHNAC), Ai4 Healthcare, International Association for Healthcare Security and Safety (IAHSS), American Medical Informatics Association (AMIA), Hal Wolf, John Nosta, Christina Farr, Karl Poterack, Karen DeSalvo, Melanie Endicott, Abbott, Oxford Global Corporation, Orbita, Patientory, VirTrial, University of Illinois at Chicago, the Mayo Clinic and the University of Miami.
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.