SAN MATEO, Calif., Jan. 3, 2019 /PRNewswire/ — Apttus, the global Middle Office leader, today announced that IDC, an independent research firm, named Apttus a Leader in its most recent IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms 2018 Vendor. This research recognizes the value of Apttus E-Commerce – a key pillar in Apttus’ Middle Office Platform, Omni.

Apttus’ E-Commerce solution delivers consistent, optimized buying experiences across all sales channels. In Business-to-Consumer (B2C) commerce, Apttus creates a seamless experience between a brand’s E-Commerce experience and their physical retail stores. In Business-to-Business (B2B) commerce, Apttus provides the crucial capability to ensure a consistent, high-quality experience for buyers across self-service E-Commerce, contacts with direct sales teams, and interactions with channel partners.

“For enterprise organizations, digital transformation is one of the most critical goals they will face in 2018 and beyond,” said David Murphy, Executive Chairman at Apttus. “This recognition from the IDC MarketScape fully validates our belief that Apttus is capable of delivering the in-depth outcomes that our customers, and their own customers, will require to propel their ongoing growth and success.”

Recognizing Apttus as a Leader in the space, the IDC MarketScape report highlights capabilities such as:

• How Apttus E-Commerce and CPQ empower organizations to provide highly customized orders and quotes to end customers.
• Details on why Apttus stands apart from the competition by providing strong product and service configuration alongside artificial intelligence capabilities.
• Integration to the cloud-native Apttus CPQ, all modules share a common platform and data model, sharing administrative tools and user interface (UI) for ease of use and management.
• How Apttus’ Digital Commerce offerings support multiple channels, including B2C, B2B, and partner ecosystems.

For insights on key trends in Digital Commerce and for an excerpt of the report on Apttus E-Commerce’s placement as a Leader, get your complimentary excerpt copy of the IDC MarketScape report now.

• Learn more about Apttus’ vision for Digital Commerce here
• See how this vision drives growth, profitability, and better customer experiences from the POV of additional analysts.

About IDC MarketScape:

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Apttus

Apttus is a Silicon Valley-based global provider of Apttus Omni, the Middle Office platform that allows enterprises to automate and optimize their most critical revenue and commercial relationship management processes. Apttus is powered by the most advanced technologies from Salesforce, Microsoft and IBM. Analysts rank Apttus as the global gold standard for Quote-to-Cash (QTC) and Contract Lifecycle Management (CLM) solutions. Apttus’ innovations include Max, the company’s Applied Artificial Intelligence that enables enterprises to achieve superior business outcomes. Apttus partners with a world-class ecosystem. Apttus customers include hundreds of the world’s mid-sized organizations and the who’s who of the Global 1000.

Press Contact: Alex Cohen
press@apttus.com

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SOURCE Apttus