DTT Announces Name Change to DTiQ™ After Completing a Year of Unprecedented Growth

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Dec 10, 2018

BOSTON, Dec. 10, 2018 /PRNewswire/ — DTT today announced its new name, DTiQ, reflecting the company’s evolution into an all-encompassing performance improvement provider for the retail, restaurant and convenience store industries. Included in the rebranding are LP Innovations and 360iQ, companies acquired earlier in 2018.  With over 20 years of heritage, DTiQ helps retailers and restauranteurs improve over 8 million consumer experiences daily.

DTT Announces Name Change to DTiQ™

The new name – DTiQ – emphasizes the commitment to intelligent video-based solutions, combined with advanced analytics, and enhanced by DTiQ’s unique managed services offering.  In 2018, DTiQ opened a new corporate headquarters in Boston, completed two acquisitions, appointed a new management team and added over 5,000 new customer locations.

DTiQ customers include brands and/or franchisees such as Adidas, Burger King, Charming Charlie, Dairy Queen, Golf Town, Hard Rock Café, KFC, McDonald’s, Pandora, Subway, Swarovski, Dunkin, US Polo, Vineyard Vines and Yankee Candle.

“Our customers are owners or operators that want to run a better store or restaurant.  They’re being asked to do more with less, and they’re competing in a changing landscape.  We help them measure the real customer experience.  We identify which employees are engaged, deliver loss prevention services and can even interact in real-time remotely.  We do this with the best technology, using a true ‘mobile first’ experience, with state-of-the-art surveillance equipment supported by cloud-based analytics and artificial intelligence,” said Mike Coffey, CEO of DTiQ. 

He continued, “Our solution delivers in a way that cuts through the clutter – bringing the key metrics that matter to the forefront for managers with our SmartAudits®.  Further, over 90% of our customers’ locations are within an hour’s drive of our field team – enabling us to take store or restaurant improvement to a personal level.”

“My business has so many moving parts and I needed a way to be in multiple places at one time.  I also needed to see the most important data – the critical insights that would enable me to maximize profit and loss prevention of my Burger King franchises at over 30 locations,” said Sanjay Patel, Principal at Devs Foods.  “Additionally, we wanted to create a better work environment – one that would improve my customer and employee experience.  That’s where DTiQ came in.  I have been a customer for over three years and have been thrilled with how they have helped me improve my business and bottom line.”

The new name is effective immediately and the rebranding will be implemented across the company’s products and services throughout 2019.  The rebranding includes a complete redesign of the company’s website, logo, graphics and communications.  DTiQ’s new brand assets include a logo that depicts elements of both video and analytics in a simple yet elegant way, much like the DTiQ solution set.

About DTiQ:
DTiQ improves how restaurants and retail locations are managed.  It is the world’s leading provider of intelligent video-based surveillance and loss prevention services; combining state-of-the-art surveillance equipment with advanced, cloud-based analytics and managed services.  DTiQ has been in business for over 20 years, enhancing over 8 million consumer experiences daily, while protecting trillions of dollars of assets. DTiQ has over 45,000 customers including corporations and/or franchisees such as Adidas, Burger King, Charming Charlie, Dairy Queen, Golf Town, Hard Rock Café, KFC, McDonald’s, Pandora, Subway, Swarovski, Taco Bell, US Polo, Vineyard Vines and Yankee Candle. For more information, visit www.DTiQ.com  

 

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SOURCE DTiQ

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