BERLIN, June 18, 2018 /PRNewswire-PRWeb/ — Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology today announces its partnership with Integral Ad Science (IAS), a global software company that empowers the advertising industry with ad effectiveness solutions. Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of mobile campaigns.

IAS technology will allow monitoring of levels of brand safety risk, rates of ad fraud, and additionally provide viewability rates across mobile web and in-app inventory available through Simplaex Engage’s AI-First App Retargeting platform.

“Brand safety, viewability, and ad fraud are key topics for Simplaex and partnering with a world renowned leader helps us to improve the quality of our clients’ campaigns by helping measure and optimize campaigns based on viewability while detecting fraud and identifying brand safe environments,” said Jeffry Van Ede, Simplaex CEO and co-founder.

“We are excited to partner with Simplaex to further improve quality and transparency for mobile campaigns,” says Oliver Hülse, Managing Director CEE at Integral Ad Science. “Measurement of campaign quality is becoming a must-have standard in the mobile market.”

The partnership with Integral Ad Science will continue to develop in the coming months, allowing Simplaex Engage clients to optimize ad spend towards viewable impressions, ensuring a brand safe environment, and detecting fraud in real-time across all inventory types.

About Simplaex
Simplaex is the company behind the world’s most advanced Artificial Intelligence-powered user classification technology. As ads move through the programmatic supply chain, Simplaex aligns the ROI interests of the demand and supply side by creating a unified insight in understanding and valuation of consumer behavior. For more information, visit http://www.simplaex.com or follow us on Twitter, Facebook, and LinkedIn.

About Integral Ad Science
Integral Ad Science (IAS) is a global software company that empowers the advertising industry to effectively grow the world’s leading brands. IAS solutions protect brands’ digital investments and ensure ads are impactful across all channels. Our ad fraud, viewability, and brand safety technology is the foundation of every ad campaign. With our technology, brands maximize the ability of every impression to capture consumers’ attention and drive business results on a global scale. Founded in 2009, IAS is headquartered in New York with global operations in 13 countries. Learn more at http://www.integralads.com/de

SOURCE Simplaex