WALTHAM, Mass., April 17, 2018 /PRNewswire/ — Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that its chief readiness officer, Jim Ninivaggi, will be a featured speaker at the ATD 2018 International Conference & Exposition, held May 6-9, at the San Diego Convention Center. Hosted by the Association for Talent Development (ATD), a professional membership organization, ATD 2018 is the largest event for talent development professionals worldwide – drawing 10,000+ attendees, and providing strategies and solutions for cultivating sales talent and improving sales training.

Ninivaggi’s session, “Sales Training: If You’re Not Assessing, You’re Guessing,” will take place May 6, from 1:30-2:30 p.m. PDT. The topic is one he and Brainshark have been championing across the industry – with Ninivaggi sharing related insights in an article he authored for Forbes last month (see http://bit.ly/forbes-sales-readiness). Attendees will learn about the importance of taking sales training from a consumption-based learning model (which emphasizes whether reps completed training) to an assessment-based one, rooted in validating and mastering competencies.

“With a lot of sales training programs, companies are left guessing whether their reps are fully ready to sell – and they don’t find out the answer until reps ‘practice’ on real-world buyers,” Ninivaggi said. “In contrast, an assessment-based strategy – with knowledge-checks, simulations and observations – is a more effective way of verifying individual rep readiness. It also lowers the risk of lost deals and damage to your brand reputation that can occur when unprepared sellers hit the field.”

At ATD 2018, Brainshark will also demonstrate its acclaimed sales readiness solutions in booth #1535. These include:

• Upcoming artificial intelligence (AI)-powered “machine analysis,” to provide automated feedback and improve sales coaching. When reps submit videos of themselves (for example, pitching a new product, handling a series of objections, etc.), Brainshark’s automated machine-analysis engine generates actionable insights into each rep’s speaking rate, emotions exhibited and other performance metrics. Brainshark also generates a score for the activity based on the rep’s ability to stay within certain parameters or cover specific topics in messaging.
• Brainshark’s award-winning sales coaching technology, providing a simple way for organizations to improve rep readiness through video-based practice, reinforcement and assessments. Brainshark’s sales coaching solution can be used in concert with machine analysis.
• Results-oriented sales training environment, with solutions for creating and deploying just-in-time, in-the-field learning; formal onboarding and more. Booth visitors will see Brainshark’s recently released “training progress tracker,” enabling individual sales reps to monitor their unique learning paths, and track all activities, due dates and next steps from a single, action-oriented visual display.

For more information, please visit www.brainshark.com.

About Brainshark
Brainshark sales readiness software equips businesses with the training, coaching and content needed to prepare salespeople when, where and how they work. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly, updated easily, and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.

Media Contact:
Brendan Cournoyer
Email: press@brainshark.com
Phone: 781.370.8255

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SOURCE Brainshark, Inc.