SAN MATEO, Calif., Feb. 26, 2018 /PRNewswire/ — Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced it has appointed Arun Anantharaman from Adobe Systems as its new Chief Product Officer. This bold move continues the expansion of Marketo’s senior leadership team, by adding a key executive with more than 30 years of experience in the technology industry. In addition, Manoj Goyal, who joined Marketo in May 2017 as CPO, will now take on the role of Chief Technology Officer.

“Marketo has a singular focus: to empower a nation of brilliant marketers. Our continued investment in engineering and product capability, quality, and talent is a testament to our commitment to innovate for our customers like never before,” said Marketo Chief Executive Officer Steve Lucas. “Arun has a customer-obsessed mindset, which is one of our core values. That, combined with his decades of experience in building high-scale enterprise marketing solutions, will drive profound benefit for our customers. Arun’s vision for the future of MarTech will further establish Marketo as the de facto platform for marketers.”

Anantharaman brings a range of marketing technology experience to Marketo, including his past 17 years at Adobe, where he served most recently as the senior vice president, Products and Operations, for Experience Cloud. Anantharaman earned a master’s degree in business administration from San Jose State University, a master’s of science in computer engineering from North Carolina State University, and a bachelor’s of technology in electronics and communications from IIT in Madras, India. He will be based in Marketo’s San Mateo, Calif., headquarters.

“I am thrilled to join Marketo, honored to lead such a talented and passionate group of people, and look forward to becoming part of the Marketing Nation,” said Anantharaman. “Marketo is focused on delivering what every marketer needs: a single platform to orchestrate building brand, driving revenue, and proving impact. The opportunity for us to empower marketers is unbounded.”

In his new role, Goyal will continue to oversee Marketo’s engineering team, furthering key initiatives to ensure the continued expansion of the Marketo Engagement Platform® and new areas of customer-centric innovation. This includes Marketo’s aggressive artificial intelligence-based product initiatives. Goyal has driven the delivery of key innovations for Marketo during his tenure, including Marketo’s next-generation platform on Google Cloud, and user interface redesign, along with a range of new products that have significantly expanded the breadth of Marketo’s capability.

For more information on Marketo’s latest products, visit www.marketo.com.

About Marketo
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.

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SOURCE Marketo, Inc.