SAN FRANCISCO, Jan. 24, 2018 /PRNewswire/ — Today, QuestionPro Inc., an online survey and insights solutions company, announced a new integration with Adobe Cloud Platform Launch, Adobe’s next-generation tag management capability that enables joint customers to incorporate survey insights with Adobe’s powerful tag management solution. After noting the growing need for marketers to capture feedback directly in the moment across multiple platforms, QuestionPro created a leading solution that allows marketers to incorporate survey intercepts based on site behavior and other custom rules.

“We are one of the early users of Launch by Adobe and developed an extension that enables marketers to deploy surveys dynamically,” said Vivek Bhaskaran, CEO, QuestionPro. “While marketers have tremendous knowledge and access to behavioral data, seamlessly answering the question of ‘why’ has been elusive. Why do people abandon shopping carts? Is it price, shipping, or choice? Our integration with Launch by Adobe empowers marketers to ask simple questions and capture the ‘why’ on the spot.”

Launch by Adobe customers who incorporate QuestionPro’s extension can expect the following benefits:

• A free QuestionPro Customer Experience (CX) license to launch the extension Launch by Adobe
• A simple setup process through API integration (no developers required)
• The ability to create custom rules to trigger automated in-the-moment feedback programs based on site behavior programed on Launch by Adobe.

About QuestionPro Inc.
With over 2.5 million users worldwide, QuestionPro is a leading provider of online survey and insights solutions software. Insights includes tools for creation, distribution, and analysis of surveys, as well as platforms for polling, mobile research, and data visualization. For over 13 years, QuestionPro has provided reliable technology to organizations including Fortune 100 companies to individual researchers.

About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform and integrated with Adobe Creative Cloud and Document Cloud. Leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in experience delivery.

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SOURCE QuestionPro