In the news release, Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo, issued 22-Jan-2018 by Mintigo over PR Newswire, we are advised by the company that the quote from Manoj Goyal in the fifth paragraph should be removed and replaced with a quote from Jacob Shama (now the sixth paragraph), in addition to grammatical changes throughout the body. The complete, corrected release follows:

Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo

SAN MATEO, Calif., Jan. 22, 2018 /PRNewswire/ — Mintigo, the leader in predictive marketing and sales technology, announced today the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize the business impact of Account-based Marketing (ABM).

Mintigo Predictive Audiences addresses a pressing need for marketers — discovering top accounts and gaining actionable, meaningful insights. SMBs and growing companies can use Mintigo Predictive Audiences’ easy-to-use SaaS platform to identify, segment, and target their account lists

In 2017, Mintigo was selected as one of Marketo’s five inaugural partners of the Accelerate program. Mintigo Predictive Audiences integrates seamlessly and deeply with two of Marketo’s key products: Marketo Engagement Platform and Marketo ABM. Marketers can now run end-to-end ABM campaigns seamlessly through the Mintigo-Marketo connected systems. For growing companies, this product offering provides a quick start to ABM. With the ability to select the right audiences based on holistic data and algorithmic predictions, marketers will be able to see a significant lift from their ABM efforts.

Mintigo’s proprietary technology analyzes over 50 million companies globally to find the right target accounts for each use case or campaign. By utilizing data and pattern recognition, driven by machines using predictive analytics, customers can intelligently identify the accounts with the highest propensity to close, the largest deal sizes, or the shortest sales cycles — depending on what their objective is. The data used includes but is not limited to technographic, firmographic, hiring and buying intent signals from companies. The solution continually enriches account records in real-time with these numerous characteristics of each target account.

“It is great to see two of the most innovative players in MarTech come together,” comments Mike Goldgof, Vice President Marketing at WhiteHat Security, a joint customer of Mintigo and Marketo. “Mintigo Predictive Audiences adds a predictive layer on Marketo’s product suite, making it easier for marketers to drive success with ABM.”

“Marketers are spending a lot of resources and efforts on implementing ABM. The one key missing ingredient is the discovery and targeting of the right audience,” says Jacob Shama, CEO and Co-founder at Mintigo. “This is where AI and Mintigo Predictive Audiences can make a huge difference in driving the best quality audiences for each ABM campaign.”

Mintigo Predictive Audiences is available to customers of Marketo as of Monday, January 22, 2018. For more information, please contact info@mintigo.com.

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SOURCE Mintigo