LAS VEGAS, Jan. 10, 2018 /PRNewswire/ — The 51st Consumer Electronics Show (CES) is being held in Las Vegas. Over 3,900 companies from all over the world are attending this major event. KDX Group, the global 3D display technology leader, will showcase its latest technical achievements including 3D and Internet applications in its 230m² booth (No. 35205) in the Las Vegas Convention Center South Hall No. 4.

An expert in innovative technology, KDX will launch its “3D+” strategy during CES. This strategy has three goals: to create an integrated man-machine interaction, to present a mixed reality experience and to build a brand new 3D eco-system. This new system will include 3D displays, 3D content and Simulated Reality (SR) experiences, which will support its world-leading glasses-free 3D display technology in combination with leading technologies in depth perception and spatial interaction.

Xu Shu, CEO of KDX declared, “At this year‘s CES, KDX just announced “3D+” strategy which combines KDX‘s world–leading 3D display technology with depth sensing and interactivity, and building the fundamental platform of SR, combining technologies, sharing experiences and leading in innovation is what the Simulated Reality Alliance (SRA) represents. The Simulated Reality future will be shaped by connecting and partnering with industry leaders that contribute and endorse the goals of the SRA.”

The Simulated Reality experience defines the future of KDX’s “3D+” strategy. Through the delivery of SR, KDX will create a MR platform based on glasses-free 3D displays, to give the user a “materialized” experience featuring virtual reality in combination with an illusion of reality. This interaction breaks the traditional boundaries between virtuality and reality and realizes a medium-free fusion of the virtual digital world and the real physical world. SR, an impactful supplement and application upgrade to MR technology, requires no peripherals for viewing 3D and realizes a “seamless” connection of the virtual and real worlds. In contrast to MR, which is restrained by devices like helmets and glasses, SR has more extensive application values.

KDX’s “3D+” strategy: opens up a new full smart devices  and application scenes  3D age

In recent years, global tech giants like Microsoft, Apple, Google and Samsung have intensely focused on the layout of 3D in aspects of smart devices. These include content and applications such as driving 3D images and videos in different routes. These actions mean that the 3D age is coming fast, and new historic opportunities are presenting themselves for KDX.

Based on the conditions above, KDX is launching its forward-looking “3D+” strategy. On the one hand, this strategy will deliver SR-based MR experiences to support frontier technologies like AR, VR and MR enhanced by depth perception and spatial interaction technologies. These enhancements will produce an upgraded 3D ecosystem within a complete innovation platform featured in vertical integration and transverse opensharing across multiple ecologies and industrial links, aiming at promoting the communal development of all industrial chains while bringing users unprecedented experiences and values.

“3D has been continually innovative and iterative in the last 20 years and is now more mature. Its market applications originate from the replacement of 3D glasses by glasses-free 3D. By combining spatial interaction and depth perception technologies with frontier technologies AR, VR and MR, 3D has come to a new full smart devices and full application scenes age,” said Ms. Xu Shu, CEO of KDX, when talking about the launch of KDX’s “3D+” strategy.

SR makes a breakthrough in MR to create a brilliant fusion of virtuality and reality

MR is an important technology in the 3D field with automatic drive, crypto-currency and artificial intelligence, and it is valued by insiders as one of the four key technologies to drive future development. KDX’s SR technology is orientated at building a free and open platform based on VR/AR/MR, and releasing users from head-mounted constraints. SR also provides a seamless integration of the virtual world and the real world as well as by providing a complete set of immersed MR solutions in support of its world-leading glasses-free 3D display technology, depth perception technology and spatial interactive technology. At this CES, KDX presents to global consumers the two latest SR interactive experiences “Jungle Adventure” and “Aerodone”. These impressively immersive experiences with a natural mode of interactivity will attract numerous  consumers.

“SR integrates multiple technologies including optical imaging and display design, environmental/spatial perception technology, man-machine interactive integration and artificial intelligence. SR can create a ‘materialized’ experience distinguished by a combination of virtuality and reality. This phenomenon provides communication and interaction with virtual objects in a natural manner via eye movements, hand postures, touch, sound, etc.,” said Zhang Biao, president of KDX’s 3D Display Business Group.

Industry analysts said that SR, like MR, combines VR and AR strengths, while building a vast industry chain that spans hardware, systems, platforms, development tools, languages, application apps, and consumer content. This integrated system has enormous business value. Without glasses, SR can be openly and freely used in full on smart device and application scenes. SR can also be widely applied in many fields like games, education, scientific research, military, medicine, unmanned vehicles, navigation, security, outdoor commercial advertising and commercial performance. It will promote the innovation of production, consumption experience and business models in various industries. According related predication, the overall income of VR/AR/MR will reach a hundred billion USD and MR/SR production value will reach tens of billions USD in 2020.

Establishment of SR Alliance: to build a brand new 3D ecology encompassing 3D displays, 3D content and SR experiences

On the afternoon of January 10, KDX with 20 major companies in control of global SR industrial chains present, will hold the SR Alliance initiation ceremony at CES. 3D display technology originator Phillips, world-famous 3C electronic companies Haier and AOC, global 3D sound effect leader Auro3D, famous body-sensing controller company Leap Motion and other well known corporations will attend the ceremony and make speeches. The representatives of devices and channel companies like Samsung, TCL, Huawei and Jingdong plan to attend and witness the establishment of the world’s first SR alliance.

Centering on the top strategic planning and design in the SR industry, KDX will develop wide cooperation with the leading global corporations involved in 3D technology. This collaboration will build an open and innovative 3D ecology platform featuring integrated resources and information sharing to create a world-leading technology platform.

According to reports, for its SR/MR technology, KDX has developed a substantial cooperation with major international AR, VR and MR companies. This outstanding collaboration will support its world-leading 3D display technology and powerful industrialization advantages. It will also create rich applications at full smart devices and application scenes under its “3D+” strategy to build a MR platform (SR) based on glasses-free 3D displays, and delivering a brilliant combined vision of virtuality and reality. 

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SOURCE KDX