BOSTON, Dec. 20, 2017 /PRNewswire/ — 2017 was the year that bought machine learning, artificial intelligence and alternative human-machine interfaces into the fore, greatly impacting the user experience of many devices. But what will be the major innovations in 2018? A recent insight from the User Experience Innovation Practice (UXIP) at Strategy Analytics “10 Trends for Creating Compelling User Experiences in 2018“, has offered 10 predictions for 2018 on how innovations in technology that will most substantially impact the user experience over the coming year.

Click here for the report: https://www.strategyanalytics.com/access-services/ux-innovation/user-experience-strategies/reports/report-detail/ux-innovation-practice-10-trends-for-creating-compelling-user-experiences-in-2018

Key report findings:

• In-vehicle smartphone mirroring, streaming media, embedded navigation, and HMI design meet at a crossroads.
• Fingerprint scanners underneath the display of a smartphone will emerge.
• Solutions with more compelling content aimed at the mainstream will reinvigorate the high-end VR market.
• Conversational User Interfaces – including chat bots – will emerge strongly in 2018, providing a more engaging user experience.

Paul Brown, Director, UXIP and report author commented, “The key to successful product and experience planning within the technology environment will hinge upon the definition of compelling use cases. Understanding how devices are connected with each other and how they are used in context will be the key to defining the next generation of experiences that will drive greater adoption, usage and customer satisfaction.”

Kevin Nolan, VP, UXIP, added, “Simplifying and enriching the user experience through adaptive intelligence and context awareness will be the key to winning the battle for the customer.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

About User Experience Innovation Practice (UXIP)

The User Experience Innovation Practice (UXIP) at Strategy Analytics focuses on user behaviors, motivations and interests across multiple consumer verticals including in-vehicle, in the home and whilst mobile. Consisting of the In-vehicle User Experience (IVX) group and User Experience Strategies (UXS) group, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

Press Contacts

US Contact: Paul Brown, +1 617 614 0723, pbrown@strategyanalytics.com

European Contact: Diane O’Neill, +44(0) 1908 423 669, doneill@strategyanalytics.com

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SOURCE Strategy Analytics