BOSTON, Dec. 15, 2017 /PRNewswire/ — Priscilla and C. David Seuss, executives at Boston-based Northern Light (www.northernlight.com), were honored by The Salvation Army of Massachusetts at its annual luncheon Dec. 13 with the 2017 William Booth Award for their service to the community.

The William Booth Award is one of the highest awards conferred upon an individual by The Salvation Army. Nominees for the award are chosen on the basis of dedication to The Salvation Army’s goals of service to people; outstanding service to the community through the donation of time, expertise and energy; outstanding humanitarian effort within the community; and/or substantial contributions to the work of The Salvation Army.

This week’s annual luncheon marked only the second time the William Booth Award has been bestowed by The Salvation Army of Massachusetts.

The Seusses have supported The Salvation Army for 28 years, including expansion of the Our Place daycare center for homeless children and providing computers for graduates of the Bridging the Gap program for at-risk youth.  For the past five years, Northern Light has made a $50,000 annual challenge grant to help fund The Salvation Army’s distribution of Thanksgiving food baskets to needy individuals and families in the Greater Boston area.  Over the five-year period of the challenge grant, more than $500,000 has been raised from Northern Light and the matching donors.

“These baskets bring thousands of people into the joyous holiday celebration who would otherwise be left out, so the best thing in them is not the delicious food — it is a sense of normalcy, dignity, and family,” C. David Seuss, Northern Light’s CEO, said. “For example, I remember one woman who was just beaming as she received her basket, picturing in her mind’s eye how she was going to put on a feast for her family and a neighboring family on Thanksgiving Day.  ‘I can be the hostess again!’ she exclaimed.”

“David and Priscilla Seuss define the meaning of the prestigious William Booth Award because of their incredible giving to the Massachusetts Division and their commitment to ensuring that The Salvation Army is able to transform lives on a daily basis,” said Major David B. Davis, Salvation Army Massachusetts Divisional Commander. “Their motives are similar to those of Salvation Army founder William Booth – ‘an awareness of human need and a compassionate response.'”

About The Salvation Army
Whether it is shelter for a displaced family or a hot cup of coffee for our brave first responders – hope and healing is the message of The Salvation Army. Since 1865, The Salvation Army has been providing social and spiritual services to communities throughout the world. People given purpose, hearts given hope and souls finding redemption – this has been The Salvation Army’s mission for more than a century. With heart to God and hand to man, The Salvation Army – an international movement – is an evangelical part of the universal Christian Church. Its message is based on the Bible.  Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

About Northern Light
Northern Light has been providing strategic research platforms for competitive intelligence and market research insights to global enterprises since 1996. In addition, Northern Light pioneered the application of machine learning and artificial intelligence for the automated analysis and extraction of meaning from large collections of market research and competitive intelligence. Northern Light’s current clients include 10 of Boston Consulting Group’s 50 “Most Innovative Companies” of 2016, and Fortune 1000 leaders across multiple industries such as information technology, pharmaceuticals, telecommunications, and life sciences. Northern Light has over 250,000 users of its strategic research portals. Headquartered in Boston, Massachusetts, Northern Light has unique content aggregation partnerships with more than 150 of the world’s leading syndicated technology and industry research publishers, aggregates business and technology news from over 6,000 news sources, and is a charter member of the Center for Complex Systems and Enterprises at the Stevens Institute of Technology.

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SOURCE Northern Light