LAS VEGAS, Dec. 4, 2017 /PRNewswire/ — M²G Analytics, a specialized business intelligence, data analytics & visualization SaaS provider, has successfully completed installation of Casino Database Analytics (CDA) at Fitzgerald’s Tunica. CDA is the first module in a comprehensive suite of artificial intelligence products designed to optimize performance for the global casino industry.

“CDA is a sophisticated player & host development tool that brings accountability to the host & player development process,” said Cory Morowitz, M²G Analytics Managing Partner.  “It does so by providing management with real-time, actionable intelligence and alerts designed to optimize promotional allowances, measure customer loyalty, and identify problem and/or “under-valued” players (as well as non-hosted players in-need-of-attention) in order to drive customer profitability.  CDA incorporates powerful proprietary algorithms and machine learning to quantify customer defection probability and lifetime value on an ongoing basis.”  

“The M²G team has worked tirelessly to exceed expectations, deliver an easy-to-use yet cutting-edge solution, and has provided unparalleled service,” said Rick Casagrande, VP of Marketing at Fitzgerald’s Tunica.  “The practical experience of the M²G team and their understanding of the gaming industry have been invaluable. We are already seeing solid returns and expect impressive results moving forward.”

M²G is a collaboration of GGH Morowitz, a leading global gaming industry consultancy and advisor, and Magnifact, a leader in data visualization and machine learning solutions. 

“CDA is powered by our feature-rich, proprietary MagniVizion® visualization platform,” said Krish V. Krishnan, M²G’s Chief Technology Officer and Founder & CEO of Magnifact. “We are excited about leveraging the power of deep machine learning technologies in our solutions to intelligently empower our clients to make crucial and cost-effective business decisions.”  

“CDA is designed for ease-of-use to provide immediate results and empower and align casino owners, investors, and management,” said Michael Kim, GGH Morowitz Co-Managing Partner. “Our solutions are extremely user-friendly, require minimal training, and eliminate need for “super-users” or expensive new hardware.  CDA delivers maximum impact for minimum cost.”

In addition to CDA, M²G Analytics recently released its second module – MoodAnalyzer, a revolutionary, patent-pending, natural language processing-based customer sentiment analysis solution.  

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SOURCE M2G Analytics