BOULDER, Colo., Nov. 16, 2017 /PRNewswire-iReach/ — Global Weather Corporation® (GWC), the global leader in accurate weather forecasts, is resuming its free subscription program this week providing email previews of the upcoming weekend road conditions on all major roadways in both North America and Europe. A similar program last winter proved extremely popular. The Weekend Road Conditions Preview is available by request from GWC by clicking HERE.

The program provides a snapshot preview of the changing road surface conditions throughout the weekend in North America and Europe.Almost 1 in 4 vehicle crashes in the U.S. occur during poor weather conditions that impact roadsurfaces, according to the U.S. Department of Transportation’s website.¹

That number is even higher for Europe, where fully 30% of accidents involve poor road conditions. Those crashes have a significant economic and personal impact, estimated to be at least $22 billion in the U.S. every year and £18 billion in Europe.²

Preview Based on RoadWX^®Technology

TheWeekend Road Conditions Preview illustrates the more comprehensive RoadWX forecast service available to GWC customers. The company’s proprietary RoadWX technology forecasts road surface conditions (dry, wet, slush, snow/ice) at road increments of 1 km or less, and also provides the corresponding atmospheric weather forecasts. This service delivers national, regional or by-route forecasts updated as often as every five minutes, enabling subscribers to quickly identify potentially hazardous stretches of road.

“The demand for accurate road condition forecasts delivered in-vehicle is growing rapidly, given the trend toward connected and ultimately semi-autonomous vehicles” noted GWC chief executive officer Mark Flolid. “Providing accurate forecasts of the road surface conditions is an important step to reducing the cost of weather-related accidents and delays.”

World’s Most Accurate Global Forecasts

ForecastWatch, an independent evaluator company, has identified GWC as the overall most accurate major weather provider (www.bit.ly/1HHncFd). GWC’s forecast services are available for any location in the world. “Our R&D relationship with the National Center for Atmospheric Research (NCAR), coupled with technology developed by GWC, allows us to reliably assess and forecast local weather conditions throughout the world,” stated Flolid. “With so much of our global economy depending on the ability to react quickly to changing weather conditions, it’s a critical service.”

About Global Weather Corporation

To serve a world connected by information, GWC is transforming how weather forecasts are created, delivered, and used. GWC’s artificial intelligence systems process the world’s best weather data into the forecasts. GWC customers are large and small companies globally; we improve how they serve their customers, and make their operations more effective. For further information, visit www.globalweathercorp.com.

1 FHWA Road Weather Management Program website, statistics for the period 2005-2014 available at https://ops.fhwa.dot.gov/weather/q1_roadimpact.htm

2 U.S. Highway Crashes in Adverse Road Weather Conditions, U.S. DOT Federal Highway Administration, 2006 and 2015, and “The Total Cost of Weather-Related Road Deaths in Europe” by Graham Cookson, Chief Economist, EMEA 2016

Media Contact: Mark Flolid, Global Weather Corporation, 303-592-2061, gwcpress@globalweathercorp.com

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SOURCE Global Weather Corporation