WALTHAM, Mass., Nov. 15, 2017 /PRNewswire/ — Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that Jim Ninivaggi, its chief readiness officer, will deliver a featured presentation at the upcoming Sales 3.0 Conference. The event, to be held Dec. 4 at The Ritz-Carlton in Philadelphia, will provide sales executives with key insights and strategies to improve their teams’ performance and revenue growth.

Ninivaggi’s session, from 1:45-2:25 p.m. ET, will focus on “The New World of ‘Always-On’ Learning for Sales.” Attendees will learn best practices to foster and improve sales readiness – ensuring reps are prepared to optimize every buyer interaction. Ninivaggi will describe how to establish a proactive, continuous learning environment that keeps reps prepared for every sales conversation.

In addition, Brainshark will demonstrate its award-winning solutions for sales training, coaching and content authoring – used by thousands of organizations worldwide, including more than half of the Fortune 100. Brainshark’s technology helps sales teams prepare wherever, whenever and however they work, so they’re always ready to make the most of every buyer interaction. The company will also preview its machine analysis engine for coaching. This artificial intelligence-powered solution complements Brainshark’s current video-based coaching technology – giving reps instant, unbiased feedback on their eye contact, emotions and expressions conveyed, language complexity and more, to guide and augment manager coaching.

“All too often, and even despite the best intentions, organizations default to a reactive learning model, where the onus is on reps to initiate their own learning,” Ninivaggi said. “This isn’t working, and with sales readiness tied so intimately to sales effectiveness, it’s a dangerous approach to take. To ensure that reps are well-prepared – not just for the deal at hand but for all future ones – sales teams need to commit to an environment of continuous improvement. Brainshark provides this proactive approach – enabling organizations to create and push learning content to reps on the devices and systems they use every day, and measure participation and mastery to drive better sales results.”

About Brainshark
Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.

Media Contact:
Brendan Cournoyer
Email: press@brainshark.com
Phone: 781.370.8255

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SOURCE Brainshark, Inc.