NEW YORK, Nov. 9, 2017 /PRNewswire-iReach/ — Lounge Lizard Web Design New York is globally recognized as a top Long Island web design company, – within the web and mobile app development industry. Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the “best of breed since 1998.”Website design plays a big role in the overall success of a site. Websites that highlight important areas of interest, create emotional connectivity, and leverage the power of technologies such as artificial intelligence, are equipped to drive impressive metric growth in areas such as customer retention, conversion, and repeat traffic. Lounge Lizard Web Design New York discusses three website design strategies to improve business metrics.

• Success through simplicity

Greeting your users with a cluttered interface and non-intuitive navigation is a sure-fire way to increase your bounce-rate, and that’s a metric you don’t want to grow! Simplicity in design allows hero messages and images, important points of navigation, and CTAs to stand out. Put a spotlight on metric-driving CTAs, web pages, messaging, and imagery by surrounding them with negative space. Allow engagement-driving elements to pop as well, such as social sharing buttons, Q and A and testimonials, as well as shareable content.  Be sure to highlight a path to checkout pages and other converting pages with bold navigation surrounded by negative space and even integrating micro-interactions to guide users to important points of navigation. Arrange navigation by hierarchy and make it simple for the user by maintaining visible navigation at all times, as opposed to hidden navigation such as hamburger menus. Include sticky navigation for long-scrolling and mobile responsive sites for constant visibility, and consider how designs will render on mobile devices where simplicity is even more important than on desktop sites. For mobile, consider link, navigation, and button size and spacing for users navigating the site with their fingers. Clean and simple designs are visually appealing and allow the user to focus on the elements most important to the business resulting in more time spent on site, improved conversion, and repeat traffic.

• Connectivity through emotional appeal

Today’s consumer is more prone to utilize a brand they feel an emotional connection to than one that feels like it’s just delivering a standard sales pitch. Leverage trending topics of importance to your target consumers, visuals such as photos, videos, and lifestyle imagery, and charitable causes, as well as appealing to the primary needs of your target audience, to create emotional connections. Incorporate shareable content such as articles, blogs and more to provide value to your users and to provide a vehicle in which to connect to the users on an emotional level. Connecting through emotion helps brands to develop a personality and helps to build a loyal client base. Emotional connectivity drives metric growth through increased brand awareness, new customer acquisition, customer retention, conversion, and repeat business.

• AI to lead the way

From granular customer data through deep machine learning to chatbot website assistance and virtual salespeople,  AI drives website metrics.  Through deep machine learning, brands can obtain detailed user information such as interests, historical online behaviors and searches, and much more. This information can be used for targeted outreach with segmented, personalized, and relevant ads and content. It can also be used to understand how users are interacting with your website so that businesses can refine design elements, navigation, CTAs, and other components accordingly. User discovery and targeted outreach and interactions result in qualified traffic, higher conversions, and increased retention. AI also improves user experiences through chatbot technology which can provide 24-hour assistance at a lower overhead cost than building up a staff. Chatbot technology can be used to guide users through action-completion, as well as improve selling capabilities for e-commerce sites with features such as relevant suggestive selling. Chatbots improve retention and conversion, as well as increasing the amount spent per transaction through readily available and consistent customer service, action-completion assistance, and selling assistance.

Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client’s unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard