SANTA CLARA, Calif., Oct. 19, 2017 /PRNewswire/ — Frost & Sullivan is pleased to present the STAR Sales Team Alpine Retreat: A Frost & Sullivan Executive MindXchange event on February 7-9, 2018 at the Hyatt Regency Lake Tahoe Resort in Lake Tahoe, Nevada. The theme of this event will be Building Peak Performing Sales Organizations: The People, The Processes and the Technology.

To register for the Sales Team Alpine Retreat: A Frost & Sullivan Executive MindXchange, or to view the event agenda and other information, please visit: ww.frost.com/star.  For more information, please email events.us@frost.com

Cate Gutowski, Vice President, Commercial and digitalTHREAD, GE Digital, will present the opening keynote, Digital Disruption and the Reinvention of Sales. She will provide important take-aways and lessons learned as she leads GE in transforming their sales organization and customer experience.

Cate directs the company’s efforts in revolutionizing how GE’s global sales force utilizes technology to drive customer success across all GE businesses. In this role, she guides teams that are innovating new technologies in artificial intelligence, machine learning, and predictive analytics to drive productivity, and enhance the customer experience.

Mark Hunter, “The Sales Hunter,” best-selling author of “High Profit Prospecting,” and one of the top 50 most influential sales and marketing leaders in the world, will deliver a keynote entitled Sales is Leadership / Leadership is Sales. Throughout his presentation, he will share that the salesperson who acts like a leader will indeed be seen as a leader and will develop better customers.

Mark spent more than eighteen years in the sales and marketing divisions of three Fortune 200 companies, where he held sales management roles in teams ranging in size from 20 to 900 members. Throughout his career, he has led numerous projects, including the creation of a new 200-member sales force responsible for volume in excess of $700 million.

This interactive and highly collaborative business-to-business event will offer sales leaders, managers and star performers the opportunity to discuss and design solutions to today’s critical sales issues.

The Sales Team Alpine Retreat will consist of four distinct zones: Zone 1: Sales Leadership; Zone 2: Sales Management; Zone 3: Sales Operations; and Zone 4 President’s Club: Best Practices for High-Performance Account Executives.  Participants can customize their own agenda from the above zones.

Through case studies and best practices, participants will learn how to:

• Leverage emerging technologies to transform the sales organization
• Enhance the customer experience for greater returns
• Improve sales processes for better results
• Fuel company growth by exceeding the competition in sales

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Contact:
Francesca Valente
Corporate Communications – Americas
P: +54 11 4777 5300
F: +54 11 4777 5300
E: francesca.valente@frost.com
http://www.frost.com

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SOURCE Frost & Sullivan